Managerial Accounting

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9780078110771: Managerial Accounting

Tag line: Teaching Managerial Accounting in the Context of Business
Whitecotton 1e addresses the reality of students taking the managerial accounting course: the majority of them will not become accounting majors and accountants; instead they will use accounting information in their professional lives to make business decisions. Therefore, the greatest challenges instructors have are to engage these students in the managerial accounting course, keep the students motivated throughout the course, and teach them accounting in a way that connects conceptual understanding to the real world, so students will be able to analyze and apply their managerial accounting knowledge successfully in careers as managers in the world of business. Whitecotton 1e will engage and motivate students by presenting accounting in the context of real, recognizable companies like Starbucks, Mattel, and Tombstone Pizza, then integrate those companies throughout the chapters. This will allow students to see accounting information being used to make real business decisions in companies that are part of their lives, helping them connect their learning to the real world.

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About the Author:

Bob Libby is the David A. Thomas Professor of Management in the Johnson Graduate School of Management at Cornell University. He previously taught at the University of Chicago and the University of Michigan. He received his Ph.D. from the University of Illinois. Bob has a national reputation as a leading academician and is one of the top five behavioral accountants in North America. Bob teaches MBA and Executive MBA courses in Financial Accounting at Cornell. Please note: Bob Libby is teaching at Univ. of Texas at Austin through June 1, 1999. Pat Libby is an Associate Professor at Ithaca College. She received her Ph.D. from the University of Michigan. Her research activities focus on how to use cases in introductory accounting and on using Collaborative Learning techniques in the classroom. She teaches undergraduate introductory, intermediate, and advanced Financial Accounting at Ithaca. Dan Short is the Dean of the Richard T. Farmer School of Business at Miami University. Prior to that he was the Dean of the Business School at Kansas State University and prior to that he taught at the University of Texas-Austin and the University of Chicago. He received his Ph.D. from the University of Michigan. He has won numerous teaching awards during his career teaching both undergraduate and MBA financial accounting courses.

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