Global Marketing: Contemporary Theory, Practice, and Cases

3.5 avg rating
( 2 ratings by Goodreads )
 
9780078029271: Global Marketing: Contemporary Theory, Practice, and Cases

Hailing from America, Europe and the Middle East, the authors of Global Marketing provide a truly international and comparative perspective to the study of marketing. Examples are provided from across the continents encompassing small and medium enterprises (SMEs). In addition, well-researched multinational companies are explored and give justice to the breadth and depth of this field. Cases on well-known companies, such as Disney, Starbucks, Wal-Mart, Archer Daniels Midland (ADM), and Corona are supplemented by cases on lesser-known and smaller companies from emerging markets, such as Proton Car from Malaysia and San Lu from China. In addition to short, end of chapter cases that can be used in classroom discussion, the book also boasts longer, end of book cases which require integration of multiple chapters and synthesis of knowledge to identify and solve international marketing problems.

"synopsis" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

1.

Ilan Alon, Eugene Jaffe
Published by McGraw-Hill/Irwin (2012)
ISBN 10: 0078029279 ISBN 13: 9780078029271
New Paperback Quantity Available: 1
Seller
Ergodebooks
(RICHMOND, TX, U.S.A.)
Rating
[?]

Book Description McGraw-Hill/Irwin, 2012. Paperback. Book Condition: New. 1. Bookseller Inventory # DADAX0078029279

More Information About This Seller | Ask Bookseller a Question

Buy New
36.79
Convert Currency

Add to Basket

Shipping: 3.12
Within U.S.A.
Destination, Rates & Speeds

2.

Eugene Jaffe; Ilan Alon
Published by McGraw-Hill/Irwin (2012)
ISBN 10: 0078029279 ISBN 13: 9780078029271
New Paperback Quantity Available: 1
Seller
Irish Booksellers
(Rumford, ME, U.S.A.)
Rating
[?]

Book Description McGraw-Hill/Irwin, 2012. Paperback. Book Condition: New. book. Bookseller Inventory # 0078029279

More Information About This Seller | Ask Bookseller a Question

Buy New
40.82
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

3.

Alon
ISBN 10: 0078029279 ISBN 13: 9780078029271
New Quantity Available: 2
International Edition
Seller
firstbookstore
(New Delhi, India)
Rating
[?]

Book Description Book Condition: Brand New. Brand New Paperback International Edition, Perfect Condition. Printed in English. Excellent Quality, Service and customer satisfaction guaranteed!. Bookseller Inventory # AIND-47749

More Information About This Seller | Ask Bookseller a Question

Buy New
42.98
Convert Currency

Add to Basket

Shipping: FREE
From India to U.S.A.
Destination, Rates & Speeds

4.

Alon, Ilan, Jaffe, Eugene
Published by McGraw-Hill/Irwin (2012)
ISBN 10: 0078029279 ISBN 13: 9780078029271
New Paperback Quantity Available: 2
Seller
Murray Media
(North Miami Beach, FL, U.S.A.)
Rating
[?]

Book Description McGraw-Hill/Irwin, 2012. Paperback. Book Condition: New. Bookseller Inventory # P110078029279

More Information About This Seller | Ask Bookseller a Question

Buy New
41.49
Convert Currency

Add to Basket

Shipping: 2.34
Within U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

5.

Alon
ISBN 10: 0078029279 ISBN 13: 9780078029271
New Softcover Quantity Available: 2
International Edition
Seller
Romtrade Corp.
(STERLING HEIGHTS, MI, U.S.A.)
Rating
[?]

Book Description Book Condition: New. Brand New Paperback International Edition.We Ship to PO BOX Address also. EXPEDITED shipping option also available for faster delivery. Bookseller Inventory # AUSBNEW-47749

More Information About This Seller | Ask Bookseller a Question

Buy New
45.76
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

6.

Alon, Ilan; Jaffe, Eugene
Published by McGraw-Hill/Irwin
ISBN 10: 0078029279 ISBN 13: 9780078029271
New PAPERBACK Quantity Available: 1
Seller
Cloud 9 Books
(Wellington, FL, U.S.A.)
Rating
[?]

Book Description McGraw-Hill/Irwin. PAPERBACK. Book Condition: New. 0078029279 New Condition. Bookseller Inventory # NEW6.0036414

More Information About This Seller | Ask Bookseller a Question

Buy New
48.26
Convert Currency

Add to Basket

Shipping: 3.90
Within U.S.A.
Destination, Rates & Speeds

7.

Ilan Alon; Eugene Jaffe
ISBN 10: 0078029279 ISBN 13: 9780078029271
New Paperback Quantity Available: 1
Seller
AMAZINGBOOKDEALS
(IRVING, TX, U.S.A.)
Rating
[?]

Book Description Paperback. Book Condition: BRAND NEW. BRAND NEW. Fast Shipping. Prompt Customer Service. Satisfaction guaranteed. Bookseller Inventory # 0078029279BNA

More Information About This Seller | Ask Bookseller a Question

Buy New
57.06
Convert Currency

Add to Basket

Shipping: 3.12
Within U.S.A.
Destination, Rates & Speeds

8.

Alon, Ilan; Jaffe, Eugene
Published by McGraw-Hill/Irwin
ISBN 10: 0078029279 ISBN 13: 9780078029271
New PAPERBACK Quantity Available: 2
Seller
SGS Trading Inc
(Franklin Lakes, NJ, U.S.A.)
Rating
[?]

Book Description McGraw-Hill/Irwin. PAPERBACK. Book Condition: New. 0078029279 New US Edition Textbook, Ships with Emailed Tracking from USA. Bookseller Inventory # Z0078029279ZN

More Information About This Seller | Ask Bookseller a Question

Buy New
60.06
Convert Currency

Add to Basket

Shipping: 3.04
Within U.S.A.
Destination, Rates & Speeds

9.

Vianelli, Ilan Alon and Eugene Jaffe
ISBN 10: 0078029279 ISBN 13: 9780078029271
New Quantity Available: 1
Seller
Castle Rock
(Pittsford, NY, U.S.A.)
Rating
[?]

Book Description Book Condition: Brand New. Book Condition: Brand New. Bookseller Inventory # 97800780292711.0

More Information About This Seller | Ask Bookseller a Question

Buy New
77.14
Convert Currency

Add to Basket

Shipping: 3.12
Within U.S.A.
Destination, Rates & Speeds

10.

Alon, Ilan; Jaffe, Eugene
Published by McGraw-Hill/Irwin
ISBN 10: 0078029279 ISBN 13: 9780078029271
New PAPERBACK Quantity Available: 1
Seller
BOOKER C
(Kalamazoo, MI, U.S.A.)
Rating
[?]

Book Description McGraw-Hill/Irwin. PAPERBACK. Book Condition: New. 0078029279 New softcover book. DAILY SHIPPING!. Bookseller Inventory # 42017-262X

More Information About This Seller | Ask Bookseller a Question

Buy New
95.69
Convert Currency

Add to Basket

Shipping: 3.87
Within U.S.A.
Destination, Rates & Speeds