Strategic Marketing

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9780078028908: Strategic Marketing

Designed around the marketing strategy process with a clear emphasis on analysis, planning, and implementation, this text and casebook discusses the concepts and processes for gaining a competitive advantage in the marketplace. The new edition of Strategic Marketing uses a decision-making process to examine the key concepts and issues involved in analyzing and selecting strategies. Marketing strategy is considered from a total business perspective, examining marketing strategy beyond the traditional emphasis on marketing functions. The length and design of the book offer flexibility in the use of the text material and cases. New features and updated cases have made this text the most relevant text in the market today.

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David Cravens; Nigel Piercy
Published by McGraw-Hill Education (2012)
ISBN 10: 0078028906 ISBN 13: 9780078028908
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Book Description McGraw-Hill Education, 2012. Soft cover. Book Condition: New. International Edition. [Brand New] [ International Edition] [Soft Cover] [The Cover image and ISBN may different than the US Edition] [Printed in COLOR on Quality Paper] [NOT cheap Black & White version] [Occasionally, international textbooks may come with different exercises and cases at the end of chapters] [Fast Shipping with tracking]. Bookseller Inventory # ABE-1504113050761

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Cravens, David, Piercy, Nigel
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Book Description McGraw-Hill Education, 2012. Hardcover. Book Condition: New. Never used!. Bookseller Inventory # P110078028906

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Cravens, David; Piercy, Nigel
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Book Description McGraw-Hill/Irwin, 2012. Softcover. Book Condition: New. ***International Edition***Soft cover/Paperback*** Textbook printed in English. ***Brand New***. Most international edition has different ISBN and Cover design. Some book may show sales disclaimer such as "Not for Sale or Restricted in US" on the cover page but it is absolutely legal to use. All textbook arrives within 5-7business days. Please provides valid phone number with your order with easy delivery. Bookseller Inventory # C9780078028908

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David Cravens; Nigel Piercy
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Book Description Softcover/Paperback. Book Condition: NEW. BRAND NEW *** INTERNATIONAL EDITION ****The main content in chapter has same content as US edition. BOOK ONLY. Main chapter has the same content as US ed Except for ISBN & Cover different from the website. Some International Edition have different questions, cases & exercises at end chapters. Book only DO NOT include supplementary materials. Book ship via EXPRESS SERVICE , normally takes 3-5 business days. CANNOT SHIP to PR, P.O. Box, APO, FPO addresses. It is absolutely legal to use IE book in the USA. Please contact us before you purchase if you have any question about international edition textbooks. Bookseller Inventory # I9780078028908

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Cravens, David; Piercy, Nigel
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Book Description McGraw-Hill Education. Hardcover. Book Condition: New. 0078028906 New US Edition Textbook, Ships with Emailed Tracking from USA. Bookseller Inventory # Z0078028906ZN

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