Items related to International Marketing with Connect Plus
Cateora and Graham's International Marketing is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books are judged. Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, Cateora helps students to see the cultural and environmental uniqueness of any nation or region. The 15th edition reflects all the important events and innovations to affect global business within recent years, while including several new and updated technological learning tools.
"synopsis" may belong to another edition of this title.
About the Author:
John L. Graham is a consultant and Professor of International Business at The Paul Merage School of Business, University of California, Irvine.
"About this title" may belong to another edition of this title.
- PublisherMCGRAW HILL BOOK CO
- Publication date2010
- ISBN 10 0077971590
- ISBN 13 9780077971595
- BindingHardcover
- Rating
(No Available Copies)
Search Books: Create a WantIf you know the book but cannot find it on AbeBooks, we can automatically search for it on your behalf as new inventory is added. If it is added to AbeBooks by one of our member booksellers, we will notify you!
Create a Want