Basic Marketing with Connect Plus

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9780077801946: Basic Marketing with Connect Plus

Built on a strong foundation, Basic Marketing 19e provides an integrated teaching and learning solution for presenting the four Ps framework and managerial orientation with a strategy planning focus. The Perreault franchise was the pioneer of the “four Ps” in the introductory marketing course. The unifying focus of Basic Marketing has always been on how to make marketing decisions in deciding what customers to focus on and how best to meet their needs. Consistent with our belief in continuous quality improvement, this edition has been critically revised, updated, and rewritten to reflect new concepts, new examples, recent “best practices,” and to tightly integrate the best digital tools in the industry for ensuring that students are prepared to engage in classroom lectures and pursue future business and marketing careers.

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About the Author:

Currently Kenan Professor at the University of North Carolina Kenan-Flagler Business School.

Teaches at the Universities of Oregon, Notre Dame, and Michigan State.

"About this title" may belong to another edition of this title.

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Perreault, Jr., William; Cannon, Joseph; McCarthy, E. Jerome
Published by U.S.A.: McGraw-Hill/Irwin (2013)
ISBN 10: 0077801946 ISBN 13: 9780077801946
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Book Description U.S.A.: McGraw-Hill/Irwin, 2013. Hardcover. Book Condition: Good. Dust Jacket Condition: Good. Good condition, used in outstanding condition. Book is the US version. TEXTBOOK ONLY, not included Connect Plus. Buy with confidence. In the unlikely event something should go wrong, you can contact us to assist with excellent customer service. We are very proud to be in this program as it allows us to offer the best customer experience possible. All orders shipped within 1 business day. Inventory subject to prior sale. Satisfaction guaranteed!! Expedite Shipping Available. Bookseller Inventory # ABE-14893837007

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Perreault, Jr., William; Cannon, Joseph; McCarthy, E. Jerome
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Book Description McGraw-Hill/Irwin. Book Condition: Good. 0077801946 May have signs of use, may be ex library copy. Book Only. Used items do not include access codes, cd's or other accessories, regardless of what is stated in item title. Bookseller Inventory # Z0077801946Z3

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Book Description McGraw-Hill/Irwin, 2013. Printed Access Code. Book Condition: Good. 19. Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. May not contain Access Codes or Supplements. Buy with confidence, excellent customer service!. Bookseller Inventory # 0077801946

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