This best selling text analyzes the major communication theories at a level appropriate for both lower and upper level courses. The material is presented in a coherent manner and strikes a balance between humanistic, scientific, classical, and contemporary theories. (In contrast to previous editions - no theories have been dropped.) Ethics are covered throughout the text. A "First Look at Communication Theory" is the most widely used textbook for the communication theory course.
"synopsis" may belong to another edition of this title.
The most widely-used textbook for the communication theory course, A First Look at Communication Theory analyzes the major communication theories at a level that is appropriate for both lower- and upper-level courses. The theories represented in the text reflect a mix of foundational and recent scholarship and strike a balance of scientific and interpretive approaches.From the Publisher:
4 theories added and 5 theories taken out. The new theories are: Interpersonal Deception Theory, Adaptive Structuration Theory, The Media Equation, and the Standpoint Theory.
A new chapter Chapter 3 "Mapping the Territory" classifies theories according to the 7 traditions of communication theory. These 7 traditions are the
- socio-psychological tradition
- rhetorical tradition
- semiotic tradition
- socio-cultural tradition
- critical tradition
- phenomenological tradition
New! Appendix A Glossary
"About this title" may belong to another edition of this title.
Book Description McGraw-Hill Education, 2011. Loose Leaf. Book Condition: New. Bookseller Inventory # P110077527461
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