Advertising (M) - Softcover

Arens, William F.; Schaefer, David; Weigold, Michael F.

3.77

47 ratings by Goodreads

Softcover

ISBN 10: 0077484215 ISBN 13: 9780077484217

Publisher: Irwin Professional Pub, 2011

View all copies of this ISBN edition:

"M: Advertising 2e" was created with students' and professors' needs in mind. It explores the core principles that drive advertising, using a lively voice that goes beyond academic theory. The authors' goal was to present advertising as it is actually practiced and make the fundamentals accessible and relevant to the student's "real life." This approach truly transcends the conceptual and propels students into an exciting and practical dimension. Students receive a cost-effective, easy to read, focused text complete with study resources to help them review for tests and apply chapter concepts. Professors receive a text that contains all the pertinent information - yet in a more condensed format that is easier to cover by students. McGraw-Hill Connect assignments are provided to utilize the power of the web, providing application of concepts for students and automatically grade materials to support instructors.

"synopsis" may belong to another edition of this title.