Foundations of Marketing

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9780077167950: Foundations of Marketing
About the Author:

David Jobber is a Professor of Marketing. He is an internationally-recognised marketing academic. His research interests include the use of mail surveys in marketing research, selling and sales management. He has written two books and edited a third.

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Book Description McGraw-Hill Higher Education. Book Condition: New. Num Pages: 384 pages. BIC Classification: KJS. Category: (U) Tertiary Education (US: College). Dimension: 198 x 262 x 19. Weight in Grams: 804. . 2015. 5th Revised edition. Paperback. . . . . Books ship from the US and Ireland. Bookseller Inventory # V9780077167950

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