Marketing Management

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9780077146047: Marketing Management

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Christian Homburg, Sabine Kuester, Harley Krohmer
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Christian Homburg, Sabine Kuester, Harley Krohmer
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Book Description McGraw-Hill Education, 2012. PAP. Book Condition: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Bookseller Inventory # CM-9780077146047

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Christian Homburg, Sabine Kuester, Harley Krohmer
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Homburg, Christian; Kuester, Sabine; Krohmer, Harley
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Book Description Mcgraw-Hill Publ.Comp., 2013. Book Condition: New. *** Nota: EL COSTE DE ENVÍO A CANARIAS ES 8 euros. Si ha realizado un pedido con destino a CANARIAS no podemos hacer el envío con un coste de 3,5 euros . Nos pondremos en contacto con usted para comunicar el coste total del envío a Canarias y si está de acuerdo, Abebooks le efectuará el cargo adicional. Bookseller Inventory # 7911900

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Christian Homburg; Sabine Kuester; Harley Krohmer
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Homburg, Christian / Kuester, Sabine
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Book Description Book Condition: New. Publisher/Verlag: McGraw-Hill Higher Education | A Contemporary Perspective | Marketing Management: A Contemporary Perspective provides a fresh new perspective on marketing from some of the leading researchers in Europe.The book offers students and practitioners the comprehensive coverage they need to make the right decisions to create and implement highly successful marketing strategies. This exciting new edition includes updated cases and combines scholarly international research with relevant and contemporary examples from markets and brands across the world.The authors combine their experience as researchers and industry consultants to provide the conceptual and theoretical underpinning of marketing and empirical research, helping students to understand how marketing concepts can be applied and implemented. The book covers a full range of industries including business-to-customer, business-to-business, services marketing, retailing and international marketing from companies around the globe. | Format: Paperback | Language/Sprache: english | 1228 gr | 260x197x23 mm | 641 pp. Bookseller Inventory # K9780077146047

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Homburg, Christian/ Kuester, Sabine/ Krohmer, Harley
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Book Description McGraw-Hill Higher Education, 2012. Paperback. Book Condition: Brand New. 2nd edition. 10.24x7.64x1.10 inches. In Stock. Bookseller Inventory # __0077146042

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Christian Homburg
Published by Mcgraw-Hill Education Ltd Jan 2013 (2013)
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Book Description Mcgraw-Hill Education Ltd Jan 2013, 2013. Taschenbuch. Book Condition: Neu. Neuware - Marketing Management: A Contemporary Perspective provides a fresh new perspective on marketing from some of the leading researchers in Europe. The book offers students and practitioners the comprehensive coverage they need to make the right decisions to create and implement highly successful marketing strategies. This exciting new edition includes updated cases and combines scholarly international research with relevant and contemporary examples from markets and brands across the world. The authors combine their experience as researchers and industry consultants to provide the conceptual and theoretical underpinning of marketing and empirical research, helping students to understand how marketing concepts can be applied and implemented. The book covers a full range of industries including business-to-customer, business-to-business, services marketing, retailing and international marketing from companies around the globe. 641 pp. Englisch. Bookseller Inventory # 9780077146047

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