Advanced economies of the world are dominated by services, even manufacturing companies recognize that service provides sustainable competitive advantages. This text focuses on customer expectations in order to help companies develop and deliver a service that the customer will value.
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Valerie Zeithaml (Chapel Hill, NC) is a consultant with Strategy Management Implementation.
Mary Bitner (Mesa, AZ) teaches at Arizona State University-Tempe.
"About this title" may belong to another edition of this title.
Book Description MCGRAW-HILL, MADRID, 2012. Rústica. Book Condition: Nuevo. Dust Jacket Condition: Nuevo. 1. LIBRO. Bookseller Inventory # 640395
Book Description McGraw-Hill Higher Education. Paperback. Book Condition: Brand New. In Stock. Bookseller Inventory # zk0077131711
Book Description McGraw Hill Higher Education, 2012. Paperback. Book Condition: New. book. Bookseller Inventory # 0077131711