Services Marketing: Integrating Customer Focus Across the Firm

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9780077131715: Services Marketing: Integrating Customer Focus Across the Firm

Advanced economies of the world are dominated by services, even manufacturing companies recognize that service provides sustainable competitive advantages. This text focuses on customer expectations in order to help companies develop and deliver a service that the customer will value.

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About the Author:

Valerie Zeithaml (Chapel Hill, NC) is a consultant with Strategy Management Implementation.

Mary Bitner (Mesa, AZ) teaches at Arizona State University-Tempe.

"About this title" may belong to another edition of this title.

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Wilson, Alan; Zeithaml, Valarie A.; Bitner, Mary Jo; Gremler, Dwayne D.
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ISBN 10: 0077131711 ISBN 13: 9780077131715
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Wilson, Alan; Zeithaml, Valarie A.; Bitner, Mary Jo; Gremler, Dwayne D.
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Wilson, Alan; Zeithaml, Valarie A.; Bitner, Mary Jo; Gremler, Dwayne D.
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ISBN 10: 0077131711 ISBN 13: 9780077131715
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