Foundations of Marketing 2/e is a thorough, up-to-date and exciting introductory textbook that is ideal for students studying marketing for the first time. The book presents a solid grounding in the fundamentals of contemporary marketing, and is full of lively and recent examples of marketing designed to educate and inspire.
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David Jobber is Professor of Marketing at the University of Bradford Business School.
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Book Description Mcgraw-Hill Education - Europe, 2006. Paperback. Book Condition: Brand New. 2nd revised ed edition. In Stock. Bookseller Inventory # zk0077122283
Book Description Mcgraw-Hill Higher Education, 01.02.2006., 2006. Book Condition: Neu. Auflage: 2nd Revised edition. neu, noch in Schutzfolie, Versand spätestens am nächsten Werktag Palette 17 Sprache: Englisch Gewicht in Gramm: 1000 26,0 x 19,6 x 2,0 cm, Taschenbuch. Bookseller Inventory # 131718