Foundations of Marketing with Redemption card (Card UK Edt) - Softcover

Jobber, David; Fahy, John

Softcover

ISBN 10: 0077122283 ISBN 13: 9780077122287

Publisher: McGraw-Hill Education / Europe, Middle East & Africa, 2006

Synopsis

Foundations of Marketing 2/e is a thorough, up-to-date and exciting introductory textbook that's ideal for students studying marketing for the first time. The book presents a solid grounding in the fundamentals of contemporary marketing, and is full of lively and recent examples of marketing designed to educate and inspire.

Free Vital Source Digital Textbook included in this package

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About this title

About the Author:

David Jobber is Professor of Marketing at the University of Bradford, School of Management. His research interests include the use of mail surveys in marketing research, selling and sales management. In 2008 he received the Academy of Marketings Life Achievement award for distinguished and extraordinary services to marketing.

About this edition

• Publisher: McGraw-Hill Education / Europe, Middle East & Africa
• Publication date: 2006
• ISBN 10: 0077122283
• ISBN 13: 9780077122287
• Binding: Paperback
• Edition number: 2