Foundations of Marketing 2/e is a thorough, up-to-date and exciting introductory textbook that's ideal for students studying marketing for the first time. The book presents a solid grounding in the fundamentals of contemporary marketing, and is full of lively and recent examples of marketing designed to educate and inspire.
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"synopsis" may belong to another edition of this title.
David Jobber is Professor of Marketing at the University of Bradford Business School.
"About this title" may belong to another edition of this title.
Book Description Mcgraw-Hill Education - Europe, 2006. Paperback. Book Condition: Brand New. 2nd revised ed edition. In Stock. Bookseller Inventory # zk0077122283
Book Description Mcgraw-Hill Higher Education, 01.02.2006., 2006. Book Condition: Neu. Auflage: 2nd Revised edition. neu, noch in Schutzfolie, Versand spätestens am nächsten Werktag Palette 17 Sprache: Englisch Gewicht in Gramm: 1000 26,0 x 19,6 x 2,0 cm, Taschenbuch. Bookseller Inventory # 131718