Foundations of Marketing with Redemption card (Card UK Edt)

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9780077122287: Foundations of Marketing with Redemption card (Card UK Edt)

Foundations of Marketing 2/e is a thorough, up-to-date and exciting introductory textbook that's ideal for students studying marketing for the first time. The book presents a solid grounding in the fundamentals of contemporary marketing, and is full of lively and recent examples of marketing designed to educate and inspire.

Free Vital Source Digital Textbook included in this package

Utilising the Vital Source platform, McGraw-Hill/Open University Press are making a number of key titles available in a digital format. Using this platform, students are able to truly personalise their book. The student can highlight important sections of the book during the course or in preparation for an exam. Students can also make notes and attach them directly to the book content, they also have the option to share notes with classmates to further improve their understanding.

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Product Description:

Usable condition.

About the Author:

David Jobber is Professor of Marketing at the University of Bradford Business School.

"About this title" may belong to another edition of this title.

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Jobber, David Fahy, John
Published by Mcgraw-Hill Education - Europe (2006)
ISBN 10: 0077122283 ISBN 13: 9780077122287
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Book Description Mcgraw-Hill Education - Europe, 2006. Paperback. Book Condition: Brand New. 2nd revised ed edition. In Stock. Bookseller Inventory # zk0077122283

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Jobber, David and John Fahy:
Published by Mcgraw-Hill Higher Education, 01.02.2006. (2006)
ISBN 10: 0077122283 ISBN 13: 9780077122287
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Book Description Mcgraw-Hill Higher Education, 01.02.2006., 2006. Book Condition: Neu. Auflage: 2nd Revised edition. neu, noch in Schutzfolie, Versand spätestens am nächsten Werktag Palette 17 Sprache: Englisch Gewicht in Gramm: 1000 26,0 x 19,6 x 2,0 cm, Taschenbuch. Bookseller Inventory # 131718

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