The Business Environment

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9780077119720: The Business Environment

"The Business Environment" offers a comprehensive introduction to the factors at work in today's business environment, both within the organizations and in the wider environment in which businesses operate. It includes chapters on; political environment, social and demographic environment, organizational objectives, types of organization, the competitive environment and the international environment. Plus, reflecting the continuing evolution of the business environment, this book includes new and up-to-date coverage of: business ethics; cultural identity; the emerging economic power of China and India; data privacy; and climate change. Each chapter contains mini case vignettes that use real life examples to illustrate business environment issues. In additions you'll find a full case study at the end of each chapter, as well as five extended cases studies at the back of the book. Companies featured include: Thomas Cook, Ford and 3. In addition to its reader friendly writing style, this book boasts a full range of learning tools. Each chapter includes: Learning Objectives, Thinking around the Subject boxes, Case Studies, Review Questions, Activities and Further Reading. An Online Learning Centre accompanies "The Business Environment" by Adrian Palmer and Bob Hartley. As well as Lecturer's Resources this site includes the following resources for students: multiple choice self-test questions; web Links; and a glossary.

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Product Description:

Offers a comprehensive introduction to the factors at work in a business environment, both within the organizations and in the wider environment in which businesses operate. This book includes chapters on; political environment, social and demographic environment, organizational objectives, types of organization, and the competitive environment.

From the Publisher:

Business environment model: The text introduces and analyses the business environment model and presents tools and methods of assessment to analyse the model, allowing students to view the business environment both internally and externally to determine business strategies.
Holistic Approach: The 4e has moved away from the marketing emphasis of the 3e towards a more broad outlook of the business environment, helping students to understand how business organisations operate in economic, political, social, technological, and legal environments. `Thinking around the subject' boxes have been developed to encourage students to think about the business environment in a broader context.
The international scene: As a result of the increasing globalisation of business, a chapter has been dedicated to the international business environment, allowing students to relate what they have learnt to a broader international context.
Currency: The 4e has strengthened its currency by reflecting the most up to date changes in the business environment and incorporating them into the text.
Pedagogy: Comprehensive range of learning features and assessment material is integrated throughout the text to support students' study and reinforce topics covered in each chapter. Chapter objectives at the start of the chapter serve as a useful guide for both lecturers and students, highlighting what the author aims to achieve in each chapter. Each chapter concludes with insightful vignettes, review questions, a chapter summary and links to other chapters, which serve as a valuable revision tool and encourage students to cross-reference throughout the book tying the themes of the book together. Additionally, there are extensive suggestions for further reading and websites to allow students the opportunity to explore issues raised in the chapter.
Case studies are integrated throughout the text to encourage students to apply their acquired knowledge to practical situations in the business environment.
Extensive online support: is provided for both lecturers and students, including an instructor's manual, cases, essay questions, Power Points, revision notes.

"About this title" may belong to another edition of this title.

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Adrian Palmer
Published by McGraw-Hill Higher Education (2008)
ISBN 10: 007711972X ISBN 13: 9780077119720
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Book Description McGraw-Hill Higher Education, 2008. Paperback. Book Condition: Brand New. 6th revised edition. 560 pages. 9.61x7.40x1.18 inches. In Stock. Bookseller Inventory # zk007711972X

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Adrian Palmer; Bob Hartley
Published by McGraw-Hill Education
ISBN 10: 007711972X ISBN 13: 9780077119720
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Book Description McGraw-Hill Education. Soft cover. Book Condition: New. New, 6th Edition .Premium quality books. Ship via FedEx, UPS, DHL. Delivery time is 3-5 biz days. Bookseller Inventory # 007711972X

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