You don’t have to win the Tour de France to live life like a champion
What drives someone like Lance Armstrong to consistent and phenomenal success? Is it something you’re born with, or is it something you can acquire, develop and perfect? Lance Armstrong’s longtime friend Brad Kearns has spent years with the sports icon and observed in him four "success factors" that have made Lance a symbol of remarkable strength and achievement. How Lance Does It will help you experience peak performance by mastering the four success factors that Armstrong embodied as the world's greatest cyclist:
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"Brad Kearns has a refreshing perspective on peak performance that he captures eloquently in his writing. While being intensely competitive and focused on winning is great, Kearns reminds us that our greatest rewards come when we are motivated by pure love of the experience."
--Lance Armstrong
What is the secret to someone like Lance Armstrong's consistent and phenomenal success? Is it something you're born with, or is it something that can be acquired, developed, and perfected? Author Brad Kearns observes four success factors in Armstrong that can provide inspiration and direction to help you live like a champion every day.
No magic tricks, silly acronyms, mind games, or gimmicks. How Lance Does It captures the pure essence of Armstrong from every angle and shows you the secrets for harnessing your own inner strength in every challenge you face, from business to parenting to stress management.
"'Lance hates losing, but is not afraid of it.'" This fearless approach gave Lance the freedom to take the risks required to achieve peak performance and to continue to seek improvement even while at the top of his sport."
--from How Lance Does It
Learn to "Live Strong" every day of your life
How does Lance Armstrong do it? One of the greatest athletes of all time has faced monumental obstacles on his journey to the pinnacle of the sports world as the record seven-time Tour de France champion. While his genetic gifts and killer instinct are superior, it's his exuberance for life that sets him apart as an athlete, celebrity spokesperson, and international icon for hope and living strong. How Lance Does It is an entertaining and powerful handbook for applying the secrets of a champion to your own peak performance goals.
Author Brad Kearns, a longtime friend of Armstrong and former champion professional triathlete, offers a unique insider's perspective. In this intimate and inspiring book he gives you direct access to the four success factors that Armstrong embodied as the world's greatest cyclist:
By understanding the factors that make Lance Armstrong a champion and applying them to your own personal and professional goals, you can realize the highest expression of your talents--whether it's in a bike race or the rat race, in the boardroom or the living room--and cultivate an unbeatable joy for living every day to the fullest.
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