International Marketing

3.33 avg rating
( 3 ratings by GoodReads )
 
9780077115852: International Marketing

International Marketing takes a thematic approach to marketing in the 21st century. While academically rigorous, this comprehensive text provides students with plenty of opportunities to apply and evaluate models, ‘think outside the box’ and engage in debate which will help them develop the skills and knowledge they need for the world of business.

This book provides students with the skills to carry out international marketing planning, management and execution from both commercial and not-for-profit perspectives. These skills involve building effective international marketing plans by developing compatible strategies and efficient operations.

While underpinned by the latest developments in academic and practitioner research International Marketing remains uniquely accessible and relevant to today’s students by encouraging them to engage in self-development, debate and reflection. It will help them to become effective practitioners with the knowledge to continue questioning, thus encouraging a challenging and enquiring mind.

"synopsis" may belong to another edition of this title.

About the Author:

Geri Clarke currently manages the International Business School consultancy and tutors international students Henley Business School, University of Reading.

Ian Wilson lectures in marketing on a variety of postgraduate, undergraduate and professional institute courses at Staffordshire University where he is a Learning and Teaching Fellow.

"About this title" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

1.

Clarke, Geri; Wilson, Ian
Published by McGraw-Hill Education / Europe, Middle East & Africa 01/04/2009 (2009)
ISBN 10: 0077115856 ISBN 13: 9780077115852
New Quantity Available: 5
Seller
AwesomeBooks
(Wallingford, United Kingdom)
Rating
[?]

Book Description McGraw-Hill Education / Europe, Middle East & Africa 01/04/2009, 2009. Book Condition: NEW. - Brand new item sourced directly from publisher. Packed securely in tight packaging to ensure no damage. Shipped from warehouse on same/next day basis. Bookseller Inventory # 1111-9780077115852

More Information About This Seller | Ask Bookseller a Question

Buy New
21.44
Convert Currency

Add to Basket

Shipping: FREE
Within United Kingdom
Destination, Rates & Speeds

2.

Clarke, Geri; Wilson, Ian
Published by McGraw-Hill Education - Europe, United States (2009)
ISBN 10: 0077115856 ISBN 13: 9780077115852
New Paperback Quantity Available: 10
Seller
The Book Depository
(London, United Kingdom)
Rating
[?]

Book Description McGraw-Hill Education - Europe, United States, 2009. Paperback. Book Condition: New. 97 x 75 mm. Language: English . Brand New Book. International Marketing takes a thematic approach to marketing in the 21st century. While academically rigorous, this comprehensive text provides students with plenty of opportunities to apply and evaluate models, think outside the box and engage in debate which will help them develop the skills and knowledge they need for the world of business. This book provides students with the skills to carry out international marketing planning, management and execution from both commercial and not-for-profit perspectives. These skills involve building effective international marketing plans by developing compatible strategies and efficient operations. While underpinned by the latest developments in academic and practitioner research International Marketing remains uniquely accessible and relevant to today s students by encouraging them to engage in self-development, debate and reflection. It will help them to become effective practitioners with the knowledge to continue questioning, thus encouraging a challenging and enquiring mind. Bookseller Inventory # AA39780077115852

More Information About This Seller | Ask Bookseller a Question

Buy New
45.09
Convert Currency

Add to Basket

Shipping: FREE
Within United Kingdom
Destination, Rates & Speeds

3.

Clarke, Geri; Wilson, Ian
Published by McGraw-Hill Education (2009)
ISBN 10: 0077115856 ISBN 13: 9780077115852
New Quantity Available: > 20
Seller
Books2Anywhere
(Fairford, GLOS, United Kingdom)
Rating
[?]

Book Description McGraw-Hill Education, 2009. PAP. Book Condition: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Bookseller Inventory # CM-9780077115852

More Information About This Seller | Ask Bookseller a Question

Buy New
43.69
Convert Currency

Add to Basket

Shipping: 2.80
Within United Kingdom
Destination, Rates & Speeds

4.

Clarke, Geri; Wilson, Ian
Published by McGraw-Hill Education - Europe, United States (2009)
ISBN 10: 0077115856 ISBN 13: 9780077115852
New Paperback Quantity Available: 10
Seller
The Book Depository US
(London, United Kingdom)
Rating
[?]

Book Description McGraw-Hill Education - Europe, United States, 2009. Paperback. Book Condition: New. 97 x 75 mm. Language: English . Brand New Book. International Marketing takes a thematic approach to marketing in the 21st century. While academically rigorous, this comprehensive text provides students with plenty of opportunities to apply and evaluate models, think outside the box and engage in debate which will help them develop the skills and knowledge they need for the world of business. This book provides students with the skills to carry out international marketing planning, management and execution from both commercial and not-for-profit perspectives. These skills involve building effective international marketing plans by developing compatible strategies and efficient operations. While underpinned by the latest developments in academic and practitioner research International Marketing remains uniquely accessible and relevant to today s students by encouraging them to engage in self-development, debate and reflection. It will help them to become effective practitioners with the knowledge to continue questioning, thus encouraging a challenging and enquiring mind. Bookseller Inventory # AA39780077115852

More Information About This Seller | Ask Bookseller a Question

Buy New
47.35
Convert Currency

Add to Basket

Shipping: FREE
Within United Kingdom
Destination, Rates & Speeds

5.

Clarke, Geri; Wilson, Ian
ISBN 10: 0077115856 ISBN 13: 9780077115852
New Quantity Available: 5
Seller
GreatBookPrices
(Columbia, MD, U.S.A.)
Rating
[?]

Book Description Book Condition: New. Bookseller Inventory # 6231712-n

More Information About This Seller | Ask Bookseller a Question

Buy New
53.36
Convert Currency

Add to Basket

Shipping: 9.97
From U.S.A. to United Kingdom
Destination, Rates & Speeds

6.

Clarke, Geri; Wilson, Ian
Published by Mcgraw-Hill Education - Europe (2009)
ISBN 10: 0077115856 ISBN 13: 9780077115852
New Paperback Quantity Available: 2
Seller
Revaluation Books
(Exeter, United Kingdom)
Rating
[?]

Book Description Mcgraw-Hill Education - Europe, 2009. Paperback. Book Condition: Brand New. 400 pages. In Stock. Bookseller Inventory # __0077115856

More Information About This Seller | Ask Bookseller a Question

Buy New
60.81
Convert Currency

Add to Basket

Shipping: 2.75
Within United Kingdom
Destination, Rates & Speeds

7.

Clarke, Geri; Wilson, Ian
Published by McGraw Hill Higher Education (2009)
ISBN 10: 0077115856 ISBN 13: 9780077115852
New Paperback Quantity Available: 1
Seller
Irish Booksellers
(Rumford, ME, U.S.A.)
Rating
[?]

Book Description McGraw Hill Higher Education, 2009. Paperback. Book Condition: New. book. Bookseller Inventory # 0077115856

More Information About This Seller | Ask Bookseller a Question

Buy New
74.52
Convert Currency

Add to Basket

Shipping: 5.48
From U.S.A. to United Kingdom
Destination, Rates & Speeds

8.

Clarke, Geri; Wilson, Ian
ISBN 10: 0077115856 ISBN 13: 9780077115852
New Paperback Quantity Available: 1
Seller
Grand Eagle Retail
(Wilmington, DE, U.S.A.)
Rating
[?]

Book Description 2009. Paperback. Book Condition: New. 244mm x 190mm x. Paperback. International Marketing.Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 400 pages. 0.846. Bookseller Inventory # 9780077115852

More Information About This Seller | Ask Bookseller a Question

Buy New
69.75
Convert Currency

Add to Basket

Shipping: 23.26
From U.S.A. to United Kingdom
Destination, Rates & Speeds

9.

Clarke, Geri; Wilson, Ian
ISBN 10: 0077115856 ISBN 13: 9780077115852
New Paperback Quantity Available: 1
Seller
AussieBookSeller
(SILVERWATER, NSW, Australia)
Rating
[?]

Book Description 2009. Paperback. Book Condition: New. 244mm x 190mm x. Paperback. International Marketing.Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. 400 pages. 0.846. Bookseller Inventory # 9780077115852

More Information About This Seller | Ask Bookseller a Question

Buy New
74.28
Convert Currency

Add to Basket

Shipping: 23.26
From Australia to United Kingdom
Destination, Rates & Speeds

10.

Clarke, Geri; Wilson, Ian
Published by McGraw-Hill Education (2009)
ISBN 10: 0077115856 ISBN 13: 9780077115852
New Paperback Quantity Available: 2
Seller
Media Mall
(Fyshwick, ACT, Australia)
Rating
[?]

Book Description McGraw-Hill Education, 2009. Paperback. Book Condition: New. 18.8 x 24.64 cm. "International Marketing". Our orders are sent from our warehouse locally or directly from our international distributors to allow us to offer you the best possible price and delivery time. Book. Bookseller Inventory # MM-60008312

More Information About This Seller | Ask Bookseller a Question

Buy New
104.04
Convert Currency

Add to Basket

Shipping: 14.87
From Australia to United Kingdom
Destination, Rates & Speeds

There are more copies of this book

View all search results for this book