Principles and Practices of Marketing packaged with a free copy of Write Great Essays - Softcover

Jobber, David

Softcover

ISBN 10: 0077111311 ISBN 13: 9780077111311

Publisher: McGraw Hill Higher Education, 2003

Synopsis

We are offering great value for money this semester! All students purchasing a new copy of Jobber, "Principles and Practice of Marketing 4/e" will receive a free copy of Peter Levin's best selling "Write Great Essays" (worth GBP 7.99, offer only available in the UK and Ireland). Students will benefit from this fantastic study skills text which they can use throughout their university career.

About this title

Review:

"A superbly comprehensive and up-to-date marketing text, presented in a very accessible format. Principles and Practice of Marketing brings marketing theory to life through its use of practical business examples. An essential text for marketing scholars everywhere." Fiona Ellis-Chadwick, Lecturer in Retailing and Marketing, Loughborough University Individual quotes 20031013 "Principles and Practice of Marketing, 4th edition feeds a critical perspective to classic and up-to-date marketing themes. Just what is needed for a young academic student." Dr Piet Pauwels, Department of Marketing, Maastricht University Individual quotes 20031013

From the Publisher:

Internet and E-Marketing examples, illustrations and cases throughout the text, with Internet exercises at the end of every chapter.
New increased coverage of Relationship Marketing added to the Marketing Services chapter.
Over 50% of the cases in the text are new or revised - additional case material will be made available on the website.

About this edition

• Publisher: McGraw Hill Higher Education
• Publication date: 2003
• ISBN 10: 0077111311
• ISBN 13: 9780077111311
• Binding: Paperback
• Edition number: 4