Intergrated Marketing Communications: European Edition

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9780077111205: Intergrated Marketing Communications: European Edition

Everything communicates. Any action that a company takeswill leave an impression on its consumers. IntegratedMarketing Communications is about the coherent,consistent and clear use of a company’s communicationoptions. The text provides students with a solidunderstanding of all of the major marketing communicationfunctions and media alternatives, and the processes forintegrating these activities in the most effective and efficientway in order to develop long-term, profitable customer relationships that build brands and create brand equity.

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About the Author:

Hans Ouwersloot is associate professor of Marketing at University of Maastricht. He has been teaching and researching there since 1997 and completed his PhD before that at Free University Amsterdam. Tom Duncan -- Director of the IMC graduate program at the University of Denver's Daniels College of Business. He also lectures at the School of Journalism & Mass Communication at the University of Colorado at Boulder. (US author to have no involvement in the adaptation)

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