"synopsis" may belong to another edition of this title.
· considers both the internal and external business environment ensuring complete coverage of the subject;
· includes a substantial amount of European and international material providing an overall perspective of the area;
· contains chapter objectives, case studies, review questions and assignments, and references for further reading at the end of each chapter. Cases include Levi Strauss, Ford, Swan Hunter, European Union enlargement, the UK brewing industry, and the Braer oil tanker disaster.
This book is essential reading for students taking a first course on the business environment as part of a business or related degree or HND. It also serves the needs of MBA students, is suitable for use on professional courses such as those run by the CIM and IPD and is a useful and informative source for practitioners.
Authors-
Dr Ian Worthington, BA (Hons), PhD, is Principal Lecturer in the Department of Corporate Strategy, Leicester Business School, De Montfort University, where he specialises in business environment. He has published both in Britain and the USA, and is co-author of a recent book on marketing.
Chris Britton BA (Hons), MSc, is Principal Lecturer in the Department of Corporate Strategy, Leicester Business School, De Montfort University. Her teaching and research interests lie in the field of industrial economics and labour markets, where she has contributed to several publications, including co-authorship on a book on executive recruitment for .
The book includes contributions from Diane Belfitt (formerly of Charles Keene College, Leicester), Zena Cumberpatch (Senior Lecturer at Nene College, Northampton) and Dean Patton (Principal Lecturer in the Department of Corporate Strategy, Leicester Business School, De Montfort University).
"About this title" may belong to another edition of this title.
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