Foundations of Marketing

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9780077109189: Foundations of Marketing

"Foundations of Marketing, 2/e" is a thorough, up-to-date and exciting introductory textbook that's ideal for students studying marketing for the first time. The book presents a solid grounding in the fundamentals of contemporary marketing, and is full of lively and recent examples of marketing designed to educate and inspire.

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About the Author:

David Jobber is a Professor of Marketing. He is an internationally-recognised marketing academic. His research interests include the use of mail surveys in marketing research, selling and sales management. He has written two books and edited a third.

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Jobber David
Published by The McGraw-Hill Company
ISBN 10: 007710918X ISBN 13: 9780077109189
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Book Description The McGraw-Hill Company. Book Condition: New. pp. 384. Bookseller Inventory # 4692253

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