Foundations of Marketing 2/e is a thorough, up-to-date and exciting introductory textbook that's ideal for students studying marketing for the first time. The book presents a solid grounding in the fundamentals of contemporary marketing, and is full of lively and recent examples of marketing designed to educate and inspire.
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David Jobber is a Professor of Marketing. He is an internationally-recognised marketing academic. His research interests include the use of mail surveys in marketing research, selling and sales management. He has written two books and edited a third.
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Book Description Paperback. Book Condition: New. New Softcover International Edition, Printed in Black and White, Only USPS Media mail Shipping ONLY, Different ISBN, Same Content As US edition, Book Cover may be Different, in English Language. Bookseller Inventory # 13076
Book Description McGraw-Hill Publishing Co., 2006. Paperback. Book Condition: Brand New. 384 pages. In Stock. Bookseller Inventory # zk007710918X
Book Description The McGraw-Hill Company. Book Condition: New. pp. 384. Bookseller Inventory # 4692253