Chisnall, Peter M Marketing Research

ISBN 13: 9780077108120

Marketing Research

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9780077108120: Marketing Research

The 7th edition of this well-established marketing research text is thoroughly revised and updated, and offers readers comprehensive coverage of the principal techniques and applications of marketing research. With sound theoretical and practical guidance relevant to a wide range of today's marketing problems and opportunities, the book covers both qualitative and quantitative research methodologies in the depth required to fully appreciate the many facets of marketing research.

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From the Publisher:

New integrated coverage of computerized marketing research, including the impact of the Internet and E-mail
New Key Points boxes summarising the text at regular intervals integrated into each chapter
New colour text design clarifies illustrations and figures and highlights the text
6 new mini cases integrated in the text
6 new long cases at the end of the text have been added to illustrate real world examples, featuring organisations such as Tesco and London Underground
Website support with resources for lecturers and students

About the Author:

Peter Chisnall is the author of several marketing texts and has held senior academic appointments at Manchester Business School and Dublin City University. He has extensive practical experience in management and consultancy, and is a member of the Chartered Institute of Marketing.

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Peter Chisnall
Published by McGraw-Hill Education - Europe, United States (2007)
ISBN 10: 0077108124 ISBN 13: 9780077108120
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Book Description McGraw-Hill Education - Europe, United States, 2007. Paperback. Book Condition: New. 7th Revised edition. 244 x 190 mm. Language: English . Brand New Book. The 7th edition of this well-established marketing research text is thoroughly revised and updated, and offers readers comprehensive coverage of the principal techniques and applications of marketing research. With sound theoretical and practical guidance relevant to a wide range of today s marketing problems and opportunities, the book covers both qualitative and quantitative research methodologies in the depth required to fully appreciate the many facets of marketing research. Bookseller Inventory # AA39780077108120

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Book Description McGraw-Hill Education - Europe, United States, 2007. Paperback. Book Condition: New. 7th Revised edition. 244 x 190 mm. Language: English . Brand New Book. The 7th edition of this well-established marketing research text is thoroughly revised and updated, and offers readers comprehensive coverage of the principal techniques and applications of marketing research. With sound theoretical and practical guidance relevant to a wide range of today s marketing problems and opportunities, the book covers both qualitative and quantitative research methodologies in the depth required to fully appreciate the many facets of marketing research. Bookseller Inventory # AA39780077108120

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Book Description 2004. Paperback. Book Condition: New. 7th. 75mm x 97mm x 8mm. Paperback. The seventh edition of this well-established marketing research text is thoroughly revised and updated and offers readers comprehensive coverage of the principal techniques and application.Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 496 pages. 0.002. Bookseller Inventory # 9780077108120

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Book Description 2004. Paperback. Book Condition: New. 7th. 75mm x 97mm x 8mm. Paperback. The seventh edition of this well-established marketing research text is thoroughly revised and updated and offers readers comprehensive coverage of the principal techniques an.Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. 496 pages. 0.002. Bookseller Inventory # 9780077108120

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Book Description McGraw-Hill Education, 2004. Paperback. Book Condition: New. 19.05 x 24.38 cm. Covers the principal techniques and applications of marketing research. With guidance relevant to a range of marketing problems and opportunities, this book covers both qualitative and quantitative research methodologies. Our orders are sent from our warehouse locally or directly from our international distributors to allow us to offer you the best possible price and delivery time. Book. Bookseller Inventory # MM-60014813

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