Marketing Research (UK Higher Education Business Marketing)

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9780077108120: Marketing Research (UK Higher Education Business Marketing)

The 7th edition of this well-established marketing research text is thoroughly revised and updated, and offers readers comprehensive coverage of the principal techniques and applications of marketing research. With sound theoretical and practical guidance relevant to a wide range of today's marketing problems and opportunities, the book covers both qualitative and quantitative research methodologies in the depth required to fully appreciate the many facets of marketing research.

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About the Author:

Extensive practical experience in management and consultancy. For many years he has been an external examiner and adviser for several academic institutions in the UK

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Published by McGraw Hill Higher Education (2004)
ISBN 10: 0077108124 ISBN 13: 9780077108120
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Book Description McGraw-Hill Education - Europe, United States, 2007. Paperback. Book Condition: New. 7th Revised edition. Language: English . Brand New Book. The 7th edition of this well-established marketing research text is thoroughly revised and updated, and offers readers comprehensive coverage of the principal techniques and applications of marketing research. With sound theoretical and practical guidance relevant to a wide range of today s marketing problems and opportunities, the book covers both qualitative and quantitative research methodologies in the depth required to fully appreciate the many facets of marketing research. Bookseller Inventory # AA39780077108120

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Book Description McGraw-Hill Education - Europe, United States, 2007. Paperback. Book Condition: New. 7th Revised edition. Language: English . Brand New Book. The 7th edition of this well-established marketing research text is thoroughly revised and updated, and offers readers comprehensive coverage of the principal techniques and applications of marketing research. With sound theoretical and practical guidance relevant to a wide range of today s marketing problems and opportunities, the book covers both qualitative and quantitative research methodologies in the depth required to fully appreciate the many facets of marketing research. Bookseller Inventory # AA39780077108120

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Book Description 2004. Paperback. Book Condition: New. 7th. Paperback. The seventh edition of this well-established marketing research text is thoroughly revised and updated and offers readers comprehensive coverage of the principal techniques and application.Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 496 pages. 0.003. Bookseller Inventory # 9780077108120

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Book Description 2004. Paperback. Book Condition: New. 7th. Paperback. The seventh edition of this well-established marketing research text is thoroughly revised and updated and offers readers comprehensive coverage of the principal techniques an.Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. 496 pages. 0.003. Bookseller Inventory # 9780077108120

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