Hardcover

ISBN 10: 0077103696 ISBN 13: 9780077103699

Publisher: McGraw-Hill Publishing Co., 2002

We live in an age where the individual talent is the only provider of competitive advantage. Economic, political and social power has shifted from capital to people and Alec Reed believes that Peoplism has now superceded Capitalism. An emerging concept developed by Alec Reed, Peoplism defines our economic state where individuals own and control the most important factor of production: their human ability. The aim of this book is to look at the acute challenges experienced by companies in the Peoplist era, and proffer solutions. This book translates the impact of Peoplism into business strategy through original case studies and innovative management tools. The first part of this book provides a general introduction to the concept of Peoplism, what it is and why it is important. It analyses factors in the economic, social and political landscape which are cause for concern for business. The second section will examine the contention that corporations are dysfunctional in the peoplist economy and will highlight the problems and challenges facing businesses in the modern economy. The third section offers practical and innovative advice on how businesses of all sizes can function fruitfully before the final section prophesizes the challenging future, signposting potential areas of concern for the future.

About the Author:

Alec Reed is the Founder and Chairman of Reed Executive PLC, one of the largest recruitment solution providers in the country. Reed Plc has an impressive high street presence with over 280 branches and is the market leader in internet recruitment with its site www.reed.co.uk receiving an average two million visitors per month. Alec is a Fellow of the Chartered Institute of Management Accountants, the Chartered Institute of Personnel and Development and the Chartered Institute of Marketing. Alec set up the Reed Business School and founded The Academy of Enterprise, a non-profit initiative that promotes enterprising behaviour throughout the United Kingdom. As Professor of Innovation at Royal Holloway, University of London, he has created a unique course for undergraduates concentrating on Leadership, Innovation and Enterprise Studies (LIES). This has been developed at London Guildhall University, where Mr Reed is a visiting Professor of Enterprise, into a BA in Business Enterprise. The Academy is currently developing a MBSE, a Masters in Business and Social Enterprise.