This is a step-by-step guide that explains how to build and apply the GMAS model within your own business. This unique model enables companies to dominate their chosen markets and to effectively link strategy with market reality.
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Based on solid experience, these powerful ideas can transform an organisation. -- Salma Abbasi - Customer Advocacy Executive, Lucent TechnologiesFrom the Publisher:
·Significant original research into over 100 companies over a ten year period
·Provides a new model (GMAS )to show you how to gain global market advantage
·Show you how to apply the models to your business
·Offers new insights into the Real-time/Right-time approach to business planning
·Encouraging, accessible and friendly style of writing
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Book Description McGraw-Hill Companies, 2002. Hardcover. Book Condition: New. 1st. Bookseller Inventory # DADAX0077099354