This is a step-by-step guide that explains how to build and apply the GMAS model within your own business. This unique model enables companies to dominate their chosen markets and to effectively link strategy with market reality.
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Gerald Michaluk is the founder and CEO of Marketing Management Services. This is a Glasgow based company with offices in Chicago and Houston. It is ranked as the 5th largest strategic marketing consultancy in the UK and its clients include Global 1000 players such as Compaq Computers and national giants such as Innogy plc. Gerald is a former lecturer in marketing at the University of Strathclyde, Glasgow. He is a contributor to Macmillan Dictionary of Marketing and various academic journals, gives seminars, presentations around the world and regularly appears in the Scottish press. Gerald is based in Glasgow, Scotland
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Book Description McGraw-Hill Companies, 2002. Hardcover. Book Condition: New. Bookseller Inventory # DADAX0077099354