Items related to Riding The Storm
This is a step-by-step guide that explains how to build and apply the GMAS model within your own business. This unique model enables companies to dominate their chosen markets and to effectively link strategy with market reality.
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Review:
Based on solid experience, these powerful ideas can transform an organisation. -- Salma Abbasi - Customer Advocacy Executive, Lucent Technologies
From the Publisher:
Key Features
·Significant original research into over 100 companies over a ten year period
·Provides a new model (GMAS )to show you how to gain global market advantage
·Show you how to apply the models to your business
·Offers new insights into the Real-time/Right-time approach to business planning
·Encouraging, accessible and friendly style of writing
·Glossary
"About this title" may belong to another edition of this title.
- PublisherMcGraw-Hill Education / Europe, Middle East & Africa
- Publication date2001
- ISBN 10 0077099354
- ISBN 13 9780077099350
- BindingHardcover
- Edition number1
- Number of pages280
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Riding the Storm: Strategic Planning in Turbulent Markets : Strategic Planning in Turbulent Markets
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Book Description Condition: Good. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Seller Inventory # GRP75853783
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Riding the Storm: Strategic Planning in Turbulent Markets
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Book Description Hardcover. Condition: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!. Seller Inventory # S_295669989
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Riding The Storm
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McGraw-Hill Education - Europe, United Kingdom, London
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Book Description Paperback. Condition: Very Good. 'Fascinating paradigm shift of strategic approach that any business, of any size, in any industry can successfully apply. In Riding the Storm, Gerald Michaluk presents the breakthrough approach, which finally links strategy with market reality. Essential for any organisation seeking excellence in an era of uncertainty and forseeable change.'Fumihiko Abe, International Marketing Manager (North Asia), Coca-Cola'Riding the Storm'connects the marketplace with the strategic planning process and provides the methodology enabling your organisation to deploy a strategy that is both relevant and responsive to the market. the author is clearly Britain's answer to Michael Porter and this watershed text in strategic marketing is clearly only the beginning of along and glittering career!'Carl Gardiner, Directo and Secretary, CIM Scotland BoardStrategic planning is vitally important to any company, no matter the size or the industry. However, making the leap from theory to the operational reality of implementing and managing it in real-time is a challenge. Many fail to implement; fewer still realise the benefits. In Riding the Storm, Gerald shares how he made the leap. From his myriad experience he offers valuable insight for those who seek to follow.Paul Ellingstad, Marketing Programmes Development Manager, Compaq Global Services, EMEA'Based on solid experience, these powerful ideas can transform an organisation.'Salma Abbasi, Customer Advocacy Executive (EMEA) Lucent Technologies'This book has the hallmark of a management best seller; it deals with a perennial problem - measuring marketing; and combines new technologies and a tried and tested practice in enhancing market knowledge. it describes a method for executing marketing that works in numerous well-described case settings.'Professor Susan Hart, Vice Dean (Research), Strathclyde Business SchoolRiding the Storm introduces a revolutionary strategic planning process for the modern business environment.Current economic instability and market dynamics are creating a graveyard for businesses that do not know how to adapt and plan strategically within this environment.Riding The Storm outlines a paradigm shift in strategic and operational planning.Marketing guru Gerald Michaluk shows you how to harness and maintain competitive advantage using a new strategy model called GMAS: Global Marketing Advantage System. This unique model enables companies to dominate their chosen markets and to effectively link strategy with market reality.This is a step-by-step guide that explains how to build and apply the GMAS model within your own business.GMAS is based on a groundbreaking study involving 150 companies in 26 countries and builds on the work of acclaimed authors such as Kaplan, Siebel and McKenna, offering a new and powerful insight into strategic planning.Riding the Storm will enable companies to:manage real-time information flows in dynamic marketsensure strategic planning keeps pace with operational plans in turbulent environmentsdefend themselves from or exploit paradigm shiftsGMAS offers new lifeblood for companies seeking success in today's increasingly unsettled and hostile business environment. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR002279029
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Book Description Hardcover. Condition: Very Good. Riding the Storm: Strategic Planning in Turbulent Markets This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9780077099350
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Book Description Hardcover. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9780077099350
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Riding the Storm: Strategic planning in turbulent markets
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ISBN 10: 0077099354
ISBN 13: 9780077099350
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Book Description Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,700grams, ISBN:9780077099350. Seller Inventory # 9607903
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Riding the Storm : Strategic Planning in Turbulent Markets
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Book Description Hardcover. Condition: Very Good. Dust Jacket Condition: Very Good. 1st Edition. 2002 McGraw-Hill first edition hardback; Very Good copy, with Very Good unclipped dj, all near as new; UK dealer, immediate dispatch. Seller Inventory # 41R2m
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Riding the Storm
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Book Description Condition: Used. pp. 315 1st Edition. Seller Inventory # 2650372020
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Riding the Storm
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