Foundations of Marketing

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9780077098667: Foundations of Marketing

"Foundations of Marketing" is designed to provide a concise introduction to the fundamental principles and practices of marketing.

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About the Author:

David Jobber is Professor of Marketing at the University of Bradford Business School. John Fahy is Professor of Marketing at the University of Limerick.

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Jobber, David; Fahy, John
ISBN 10: 0077098668 ISBN 13: 9780077098667
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Jobber, David; Fahy, John
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Jobber, David; Fahy, John
Published by McGraw-Hill Inc.,US (2002)
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Jobber, David; Fahy, John
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