Foundations of Marketing

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9780077098667: Foundations of Marketing

"Foundations of Marketing" is designed to provide a concise introduction to the fundamental principles and practices of marketing.

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Foundations of Marketing

About the Author:

David Jobber is Professor of Marketing at the University of Bradford Business School. John Fahy is Professor of Marketing at the University of Limerick.

"About this title" may belong to another edition of this title.

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