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Foundations of Marketing
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About the Author:
John Fahy is Professor of Marketing at the University of Limerick in Ireland and Adjunct Professor of Marketing at the University of Adelaide, Australia. He has a distinguished track record of teaching and research in the fields of marketing and business strategy. In particular, he is known for his work in the area of marketing resources and capabilities and how these factors impact on organisational performance. He is a founder member of the MC21 group which has conducted research on marketing resources and performance across 15 countries. Other current research interests include evolutionary perspectives on marketing and strategic decision making.
Synopsis:
"Foundations of Marketing" is designed to provide a concise introduction to the fundamental principles and practices of marketing.
"About this title" may belong to another edition of this title.
- PublisherMcGraw-Hill Education / Europe, Middle East & Africa
- Publication date2002
- ISBN 10 0077098668
- ISBN 13 9780077098667
- BindingPaperback
- Number of pages384
- Rating
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Foundations of Marketing
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Foundations of Marketing
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(2002)
ISBN 10: 0077098668
ISBN 13: 9780077098667
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