E-Commerce: Context, Concepts and Consequences charts the e-business phenomenon, exploring the technical, strategic and commercial challenges faced by businesses who must now meet the needs of a new, vast, electronic marketplace. Addressing the issues raised by the origins, current standing and potential future of electronic commerce, the book skilfully combines an awareness of the technological imperatives and technical requirements of the new economy with a keen awareness of tactical, logistical and commercial criteria which businesses must now consider. On an even wider level, the book examines the implications of an on-line society, asking whether the Web has abetted or obstructed the development of trust, safety, security, equality and privacy and questioning cyberspace’s much-lauded early image as a global, virtual democracy. The text marries clarity, academic rigour and a keen understanding of what real-life companies have done to keep abreast of the e-commerce phenomenon. The scope of the book is wide reaching and should be of vital interest to students, business strategists and Web fans alike.
"synopsis" may belong to another edition of this title.
An interdisciplinary approach suitable for a broad spectrum of modules
Current, up to date information which reflects the latest developments in business and technology.
Summaries highlighted with margin definition, to help with revision and demonstrate terms in context.
Integrated, boxed, case studies and stringent questions to help reinforce the topics covered.
Further Investigation Questions incorporated into each chapter to encourage students to explore the topic in greater depth.
Review questions to test readers' their understanding of the text.
Discussion questions to encourage students to critically analyse the issues and to extend their understanding independently
Glossary of technical terms to bolster the understanding of more business-oritentated students.
Extensive bibliography at the end of each chapter, providing a valuable list of international titles which provide essential supplementary reading for each topic.
"About this title" may belong to another edition of this title.
Book Description McGraw-Hill Higher Education 01/12/2001, 2001. Book Condition: used-good. - GREAT BOOK IN GOOD OR BETTER CONDITION, NORMALLY SENT SAME DAY FROM WAREHOUSE. Bookseller Inventory # 7719-9780077098575
Book Description McGraw-Hill Higher Education 01/12/2001, 2001. Book Condition: used-good. - GREAT BOOK IN GOOD OR BETTER CONDITION, NORMALLY SENT SAME DAY FROM WAREHOUSE. Bookseller Inventory # 9053-9780077098575
Book Description McGraw-Hill Higher Education 01/12/2001, 2001. Book Condition: used-good. GREAT BOOK IN GOOD OR BETTER CONDITION, NORMALLY SENT SAME DAY FROM WAREHOUSE. Bookseller Inventory # 9053-9780077098575
Book Description McGraw-Hill Higher Education, 2001. Paperback. Book Condition: Used; Good. Ships from the UK within 24 hours. Printed date 2002. Bookseller Inventory # BBI1997224
Book Description McGraw-Hill Higher Education, 2002. Book Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Bookseller Inventory # 4629110
Book Description McGraw Hill Higher Education, 2001. Paperback. Book Condition: Good. Good condition, some are ex-library and can have markings. Bookseller Inventory # GD-199-97-0748000