Marketing Blythe, Jim Marketing Strategy

ISBN 13: 9780077098421

Marketing Strategy

4 avg rating
( 1 ratings by Goodreads )
 
9780077098421: Marketing Strategy

This text works through the various stages in formulating and implementing strategy, beginning with an analysis of the firm’s current status, developing where the firm should be going, and concluding with an explanation of techniques for maintaining competitive position. Students’ learning is supported throughout the text with strong pedagogical features that illustrate marketing strategy in practice.

"synopsis" may belong to another edition of this title.

About the Author:

Jim Blythe is a Senior Lecturer in the University of Glamorgan Business School.

"About this title" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

1.

Jim Blythe
Published by McGraw Hill Higher Education
ISBN 10: 0077098420 ISBN 13: 9780077098421
New Quantity Available: 9
Seller
TextbookRush
(Grandview Heights, OH, U.S.A.)
Rating
[?]

Book Description McGraw Hill Higher Education. Book Condition: Brand New. Bookseller Inventory # 42765348

More Information About This Seller | Ask Bookseller a Question

Buy New
17.54
Convert Currency

Add to Basket

Shipping: 3.12
Within U.S.A.
Destination, Rates & Speeds

2.

Blythe Jim
Published by The McGraw-Hill Company
ISBN 10: 0077098420 ISBN 13: 9780077098421
New Quantity Available: 1
Seller
Majestic Books
(London, ,, United Kingdom)
Rating
[?]

Book Description The McGraw-Hill Company. Book Condition: New. pp. 320. Bookseller Inventory # 5778599

More Information About This Seller | Ask Bookseller a Question

Buy New
293.90
Convert Currency

Add to Basket

Shipping: 5.52
From United Kingdom to U.S.A.
Destination, Rates & Speeds