Marketing Strategy (UK Higher Education Business Marketing)

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9780077098421: Marketing Strategy (UK Higher Education Business Marketing)

Works through the various stages in formulating and implementing strategy, beginning with an analysis of the firm's status, developing where the firm should be going, and concluding with an explanation of techniques for maintaining competitive position. This text includes pedagogical features that illustrate marketing strategy in practice.

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About the Author:

Jim Blythe is a Senior Lecturer in the University of Glamorgan Business School.

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