This volume looks at how small businesses can attract, win and keep customers. Based on the author's work with a range of large and small businesses, it looks at advertising and selling and provides a complete guide to making your business successful. The guide features real life examples from international, national and large and small businesses.
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Marketing Professional for 11 years (former Commercial Manager for Kraft Jacob Suchard and Brand Manager for Seagram UK Ltd) * Recently set up her own marketing training consultancy where she delivers seminars and courses on marketing for small business * Former Associate Director for a training company providing consultancy and training in the area of marketing and customer retention to both large and small clients. Clients include BP, Safeway, Credit Suisse First Boston and British Airways * Author lives in London
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Book Description The McGraw-Hill Company. Book Condition: New. pp. 247. Bookseller Inventory # 6306215