Contextualises and clarifies e-business issues and discusses and illustrates strategic considerations and their operational application. This book covers various topics in e-business strategy from external environmental drivers and cyber rules to internal organizational issues and risk management and valuation.
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Paul Phillips is a Senior Lecturer in Strategic Finance and Director of Research at the European Management School, University of Surrey.
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Book Description McGraw-Hill Education - Europe, United States, 2002. Paperback. Book Condition: New. UK ed.. Language: English . Brand New Book. This book aims to contextualise and clarify major e-business issues, and discuss and illustrate strategic considerations and their operational application. Covering key topics in e-business strategy from external environmental drivers and cyber rules to internal organizational issues and risk management and valuation, the text provides a solid conceptual foundation that allows students to understand this important and developing field. Up-to-date and current, the book assesses the impact of the crash and looks to the future of e-business, illustrating the issues and ideas with well-chosen examples, articles and cases featuring a variety of e-commerce operations and organizations. Bookseller Inventory # AA39780077098377