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E-Business Strategy: Text and Cases: Text and Cases (UK Higher Education Business Management) - Softcover
E-business Strategy
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Synopsis:
This book aims to contextualise and clarify major e-business issues, and discuss and illustrate strategic considerations and their operational application. Covering key topics in e-business strategy from external environmental drivers and cyber rules to internal organizational issues and risk management and valuation, the text provides a solid conceptual foundation that allows students to understand this important and developing field. Up-to-date and current, the book assesses the impact of the dot.com crash and looks to the future of e-business, illustrating the issues and ideas with well-chosen examples, articles and cases featuring a variety of e-commerce operations and organizations.
About the Author:
Paul Phillips is a Senior Lecturer in Strategic Finance and Director of Research at the European Management School, University of Surrey.
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- PublisherMcGraw Hill / Europe, Middle East & Africa
- Publication date2002
- ISBN 10 0077098374
- ISBN 13 9780077098377
- BindingPaperback
- Number of pages416
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E-business Strategy
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E-business Strategy
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McGraw-Hill Higher Education
(2002)
ISBN 10: 0077098374
ISBN 13: 9780077098377
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