A concise, practical and contemporary introduction to the core concepts of E-Marketing Strategy, designed to provide students with an understanding of how e-marketers can use marketing management concepts to guide the effective operation of e-commerce strategies. This text examines the impact of e-commerce, e-buyer behaviour, positioning, competitive advantage and promotion on the web, and provides guidance on developing successful e-marketing plans. Pedagogically-enhanced throughout with illustrative examples, case studies and assessment material.
"synopsis" may belong to another edition of this title.
Current European/UK cases and examples make this text unique in the market
Text contains open chapter learning objectives, key terms and definitions, URLs, cases, further reading/references and chapter summaries
Assessment material to test student's understanding, including end of chapter exercises
Extensive web resources on OLC featuring "Strategy Simulation" exercise for students, lecture guides/notes and PowerPoint slides for lecturers
Cases on the web will be regularly updated to reflect the rapid development of e-business
Ian Chaston is a Reader in Management at Plymouth Business School and Professor in Entrepreneurship at UIT, New Zealand.
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Book Description McGraw-Hill Higher Education, 2000. Paperback. Book Condition: Very Good. E-Marketing Strategy This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Bookseller Inventory # 7719-9780077097530
Book Description McGraw-Hill Higher Education, 2000. Paperback. Book Condition: Good. E-Marketing Strategy This book is in good or better condition. It has no tears to the pages and no pages will be missing from the book. The spine of the book is still in great condition and the front cover is generally unmarked. It has signs of previous use but overall is in really nice, tight condition. Shipping is normally same day from our UK warehouse. We offer a money back guarantee if you are not satisfied. Bookseller Inventory # 9053-9780077097530
Book Description McGraw-Hill Higher Education 01/09/2000, 2000. Book Condition: Good. Will be shipped promptly from UK warehouse. Book is in good condition with no missing pages, no damage or soiling and tight spine. There may be some dog-eared pages showing previous use but overall a great book. Bookseller Inventory # 9053-9780077097530
Book Description McGraw-Hill Higher Education, 2000. Paperback. Book Condition: Very Good. Sent within 24 hours. Expedited UK delivery available. Bookseller Inventory # BBI1908928
Book Description McGraw-Hill Higher Education, 2000. Book Condition: Fair. This book has soft covers. Ex-library, With usual stamps and markings, In fair condition, suitable as a study copy. Bookseller Inventory # 3935063
Book Description McGraw-Hill Publishing Co., 2000. Paperback. Book Condition: Very Good. Very good. Bookseller Inventory # HH-004-X3-9592009
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