Items related to Marketing Management
Now in its third edition, Marketing Management continues to meet the needs of students taking courses at undergraduate, postgraduate and MBA levels. Fully updated, the text retains the themes of the previous editions and builds on their success. It examines the concepts and practical application of marketing at a strategic level, emphasising the process of managerial decision-making.
"synopsis" may belong to another edition of this title.
About the Author:
Geoff Lancaster is Professor of Marketing, London Metropolitan University; Visiting Professor of Marketing, Macquarie University, Sydney; and Chairman of Durham Associates Group Ltd. He was also Senior Examiner and Senior Academic Advisor to the Chartered Institute of Marketing for many years. Lester Massingham is Chairman and Managing Director of the CMC Group of Management consultancy Companies. For many years he was Senior Examiner and International Academic Advisor to the Chartered Institute of Marketing. He holds a Professorship at the University of Tun Abdul Razak (UNITAR) in Malaysia.
Synopsis:
The new edition of this established text provides students with a straightforward exposition of key marketing management concepts.
"About this title" may belong to another edition of this title.
- PublisherMcGraw-Hill Education / Europe, Middle East & Africa
- Publication date2001
- ISBN 10 0077097521
- ISBN 13 9780077097523
- BindingPaperback
- Edition number3
- Number of pages456
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Marketing Management
Published by
Mcgraw-Hill Education / Europe, Middle East & Africa
(2001)
ISBN 10: 0077097521
ISBN 13: 9780077097523
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Book Description Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1250grams, ISBN:9780077097523. Seller Inventory # 9166887
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Marketing Management
Published by
Mcgraw-Hill Education / Europe, Middle East & Africa
(2001)
ISBN 10: 0077097521
ISBN 13: 9780077097523
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Book Description Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1250grams, ISBN:9780077097523. Seller Inventory # 9091347
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Marketing Management
Published by
Mcgraw-Hill Education / Europe, Middle East & Africa
(2001)
ISBN 10: 0077097521
ISBN 13: 9780077097523
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Book Description Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1300grams, ISBN:9780077097523. Seller Inventory # 9461696
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Marketing Management
Published by
Mcgraw-Hill Education / Europe, Middle East & Africa
(2001)
ISBN 10: 0077097521
ISBN 13: 9780077097523
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Softcover
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Book Description Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1200grams, ISBN:9780077097523. Seller Inventory # 8591291
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Marketing Management
Published by
Mcgraw-Hill Education / Europe, Middle East & Africa
(2001)
ISBN 10: 0077097521
ISBN 13: 9780077097523
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Softcover
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Book Description Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1250grams, ISBN:9780077097523. Seller Inventory # 8591290
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Marketing Management
Published by
McGraw-Hill
(2001)
ISBN 10: 0077097521
ISBN 13: 9780077097523
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Softcover
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Book Description Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1300grams, ISBN:9780077097523. Seller Inventory # 8658681
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Marketing Management (3rd Edn)
Published by
McGraw-Hill
(2001)
ISBN 10: 0077097521
ISBN 13: 9780077097523
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Book Description Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In fair condition, suitable as a study copy. No dust jacket. Re-bound by library. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1400grams, ISBN:0077097521. Seller Inventory # 7095398
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