Marketing Research 6/e

0 avg rating
( 0 ratings by GoodReads )
 
9780077097516: Marketing Research 6/e

The sixth edition of this established text provides a comprehensive yet concise introduction to the key concepts of marketing research. Fully revised and updated, this text takes a qualitative approach to contemporary practice in marketing research, covering developments in statistics software packages (SPSS). Taking on board the rapid changes in computerized research, and coverage of the Internet and email has been added. Presented in colour, the book introduces new case material to illustrate important concepts, and improved features such as key terms, study questions and chapter summaries encourage students to revise and test their understanding of each chapter. Supporting resources for lecturers and students are available on the internet.

"synopsis" may belong to another edition of this title.

From the Publisher:

New integrated coverage of computerized marketing research, including the impact of the Internet and E-mail
New Key Points boxes summarising the text at regular intervals integrated into each chapter
New colour text design clarifies illustrations and figures and highlights the text
6 new mini cases integrated in the text
6 new long cases at the end of the text have been added to illustrate real world examples, featuring organisations such as Tesco and London Underground
Website support with resources for lecturers and students

About the Author:

Peter Chisnall is the author of several marketing texts and has held senior academic appointments at Manchester Business School and Dublin City University. He has extensive practical experience in management and consultancy, and is a member of the Chartered Institute of Marketing.

"About this title" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

1.

Chisnall, Peter M
Published by McGraw-Hill Education
ISBN 10: 0077097513 ISBN 13: 9780077097516
New Paperback Quantity Available: 1
Seller
New Book Sale
(London, United Kingdom)
Rating
[?]

Book Description McGraw-Hill Education. Paperback. Book Condition: New. In Stock , Brand New , Usually Dispatched within 1-2 Business Days , Safe Packing : Shrink Wrap + Bubble Wrap for more safety , Shipping Service : Priority ( Expedite ) Shipping : Ships By Courier Company Like DHL , TNT , FedEx , . Free Tracking Number for Priority ( Expedite ) Shipping Service , Please Note : Courier Company does not generally deliver to PO Boxes or APO addresses , Standard Shipping Services : Ships By airmail , Excellent Customer Services , Customer Satisfaction Guaranteed , Ships from UK Warehouse or Maybe from Our Oversease Warehouse ( uae warehouse or iran warehouse ) , without any changes in Shipping Rates. Bookseller Inventory # 0077097513--36

More Information About This Seller | Ask Bookseller a Question

Buy New
9.90
Convert Currency

Add to Basket

Shipping: 12.07
From United Kingdom to U.S.A.
Destination, Rates & Speeds

2.

Chisnall, Peter M
Published by McGraw Hill Higher Education (2001)
ISBN 10: 0077097513 ISBN 13: 9780077097516
New Paperback Quantity Available: 1
Seller
Irish Booksellers
(Rumford, ME, U.S.A.)
Rating
[?]

Book Description McGraw Hill Higher Education, 2001. Paperback. Book Condition: New. book. Bookseller Inventory # 0077097513

More Information About This Seller | Ask Bookseller a Question

Buy New
57.27
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

3.

Chisnall, Peter M
Published by McGraw Hill Higher Education
ISBN 10: 0077097513 ISBN 13: 9780077097516
New Paperback Quantity Available: 1
Seller
Revaluation Books
(Exeter, United Kingdom)
Rating
[?]

Book Description McGraw Hill Higher Education. Paperback. Book Condition: Brand New. In Stock. Bookseller Inventory # zk0077097513

More Information About This Seller | Ask Bookseller a Question

Buy New
52.60
Convert Currency

Add to Basket

Shipping: 6
From United Kingdom to U.S.A.
Destination, Rates & Speeds