Palmer and Hartley's "The Business Environment, 4e" text is a basic level textbook, ideal for one semester use, that introduces students to business by exploring the dynamics of the business environment. The text clearly demonstrates the effects of these dynamics on business organisations and illustrates to students how decisions are made within organisations to ensure survival in this constantly changing environment.
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Business environment model: The text introduces and analyses the business environment model and presents tools and methods of assessment to analyse the model, allowing students to view the business environment both internally and externally to determine business strategies.
Holistic Approach: The 4e has moved away from the marketing emphasis of the 3e towards a more broad outlook of the business environment, helping students to understand how business organisations operate in economic, political, social, technological, and legal environments. `Thinking around the subject' boxes have been developed to encourage students to think about the business environment in a broader context.
The international scene: As a result of the increasing globalisation of business, a chapter has been dedicated to the international business environment, allowing students to relate what they have learnt to a broader international context.
Currency: The 4e has strengthened its currency by reflecting the most up to date changes in the business environment and incorporating them into the text.
Pedagogy: Comprehensive range of learning features and assessment material is integrated throughout the text to support students' study and reinforce topics covered in each chapter. Chapter objectives at the start of the chapter serve as a useful guide for both lecturers and students, highlighting what the author aims to achieve in each chapter. Each chapter concludes with insightful vignettes, review questions, a chapter summary and links to other chapters, which serve as a valuable revision tool and encourage students to cross-reference throughout the book tying the themes of the book together. Additionally, there are extensive suggestions for further reading and websites to allow students the opportunity to explore issues raised in the chapter.
Case studies are integrated throughout the text to encourage students to apply their acquired knowledge to practical situations in the business environment.
Extensive online support: is provided for both lecturers and students, including an instructor's manual, cases, essay questions, Power Points, revision notes.
The Business Environment
Ian Worthington and Chris Britton
In a fast-paced and constantly changing world, it is more important than ever to have a sound appreciation of the context in which business organisations exist and operate. Now in its sixth edition, this bestselling textbook offers a comprehensive, yet accessible, introduction to the wide range of external influences that affect business operations and decisions in today’s increasingly globalised world.
How do changing, and often unpredictable, economic or political conditions impact on business?
What role do environmental responsibility and ethics have to play in business decisions?
How are business organisations affected by globalisation?
Using well-known examples and case studies from a broad range of organisations, this sixth edition of The Business Environment addresses these key questions and many more. A brand new chapter on the global context of business, together with new International Business in Action case studies, illustrates the global nature of today’s world of business.
Ian Worthington is Professor of Corporate Sustainability, and Chris Britton is Principal Lecturer, in the Department of Strategy and Management at Leicester Business School, De Montfort University.
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Book Description Book Condition: New. Dust Jacket Condition: New. Brand new, Perfect condition, Satisfaction Guaranteed, 24x7 Customer Service-9780077097479. book. Bookseller Inventory # oldabe-1021
Book Description Book Condition: New. Dust Jacket Condition: New. Brand new, Perfect condition, Satisfaction Guaranteed, 24x7 Customer Service-9780077097479. book. Bookseller Inventory # oldabe-874