The Business and Marketing Environment

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9780077094942: The Business and Marketing Environment

This text includes the management of information by discussing key indicators of the marketing environment, environmental scanning, marketing information systems and the management of customer, supplier and distributor information.

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Adrian Palmer , Ian Worthington , Bob Hartley (Author, Editor), Mary Mullholland
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ISBN 10: 0077094948 ISBN 13: 9780077094942
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