Items related to Business and Marketing Environment
This text examines the internal and external environmental factors which affect vital management and marketing decisions. Specifically, the text provides a detailed analyses of the economic, political, social, technological and legal environments within which firms operate. Current issues given extended coverage include the ethical environment (including the effects of environmentalism) and the concept of the stake-holder in organizations. Throughout the text, there are numerous case studies and examples which ground theory in real-world business situations. These include Europe-wide examples which reflect the interests of the European student and business person. The book also includes chapter introductions and review questions to aid learning.
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- PublisherMcGraw-Hill Publishing Co.
- Publication date1996
- ISBN 10 0077092627
- ISBN 13 9780077092627
- BindingPaperback
- Edition number2
- Number of pages352
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Business and Marketing Environment
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ISBN 10: 0077092627
ISBN 13: 9780077092627
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Business and Marketing Environment
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McGraw-Hill Publishing Co. 01/07/1996
(1996)
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Business and Marketing Environment
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McGraw-Hill Publishing Co. 01/07/1996
(1996)
ISBN 10: 0077092627
ISBN 13: 9780077092627
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Book Description Condition: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Seller Inventory # 6545-9780077092627
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The Business and Marketing Environment
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(1996)
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ISBN 13: 9780077092627
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Business and Marketing Environment
Published by
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(1996)
ISBN 10: 0077092627
ISBN 13: 9780077092627
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Book Description Paperback. Condition: Very Good. Minor bumping to edges and scratches to cover No.1 BESTSELLERS - great prices, friendly customer service â " all orders are dispatched next working day. Seller Inventory # mon0000574424
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Business and Marketing Environment
Published by
Mcgraw-Hill Publishing Co.
(1996)
ISBN 10: 0077092627
ISBN 13: 9780077092627
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Book Description Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,750grams, ISBN:9780077092627. Seller Inventory # 8445366
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The Business and Marketing Environment (Second Edition)
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Mcgraw-Hill Publishing Co.
(1996)
ISBN 10: 0077092627
ISBN 13: 9780077092627
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Book Description Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,800grams, ISBN:9780077092627. Seller Inventory # 9431323
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The Business and Marketing Environment (Second Edition)
Published by
Mcgraw-Hill Publishing Co.
(1996)
ISBN 10: 0077092627
ISBN 13: 9780077092627
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Book Description Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,800grams, ISBN:9780077092627. Seller Inventory # 9431328
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The Business and Marketing Environment (Second Edition)
Published by
Mcgraw-Hill Publishing Co.
(1996)
ISBN 10: 0077092627
ISBN 13: 9780077092627
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Book Description Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,800grams, ISBN:9780077092627. Seller Inventory # 9431326
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The Business and Marketing Environment (Second Edition)
Published by
Mcgraw-Hill Publishing Co.
(1996)
ISBN 10: 0077092627
ISBN 13: 9780077092627
Used
Softcover
Quantity: 1
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Book Description Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,800grams, ISBN:9780077092627. Seller Inventory # 9431324
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