Mcgoldrick, P. Retail Marketing

ISBN 13: 9780077092504

Retail Marketing

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9780077092504: Retail Marketing

The new edition, written for all serious students of retailing, focuses upon the basic functions and challenges of retail marketing management. The text retains the analytical and scientific approach to the strategies within retail marketing, but also emphasises the vital role of flair and creativity. Current and emerging techniques are analysed, but no universal solutions are prescribed. The approach is to encourage students to develop their own frameworks and guidelines for the effective analysis of retailing problems.

This revision has been significantly expanded and restructured to assist students in their understanding of retail marketing today.

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Book Description McGraw-Hill Education - Europe, United States, 2002. Paperback. Book Condition: New. 244 x 188 mm. Language: English . Brand New Book. The new edition, written for all serious students of retailing, focuses upon the basic functions and challenges of retail marketing management. The text retains the analytical and scientific approach to the strategies within retail marketing, but also emphasises the vital role of flair and creativity. Current and emerging techniques are analysed, but no universal solutions are prescribed. The approach is to encourage students to develop their own frameworks and guidelines for the effective analysis of retailing problems. This revision has been significantly expanded and restructured to assist students in their understanding of retail marketing today. International student ed of 2nd revised ed. Bookseller Inventory # AA39780077092504

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Book Description McGraw-Hill Education - Europe, United States, 2002. Paperback. Book Condition: New. 244 x 188 mm. Language: English . Brand New Book. The new edition, written for all serious students of retailing, focuses upon the basic functions and challenges of retail marketing management. The text retains the analytical and scientific approach to the strategies within retail marketing, but also emphasises the vital role of flair and creativity. Current and emerging techniques are analysed, but no universal solutions are prescribed. The approach is to encourage students to develop their own frameworks and guidelines for the effective analysis of retailing problems. This revision has been significantly expanded and restructured to assist students in their understanding of retail marketing today. International student ed of 2nd revised ed. Bookseller Inventory # AA39780077092504

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Book Description McGraw-Hill Education - Europe, 2002. Book Condition: New. Focuses upon the basic functions and challenges of retail marketing management. This text offers an analytical and scientific approach to the strategies within retail marketing. It emphasises the role of flair and creativity. Num Pages: 672 pages, maps. BIC Classification: KJMV7. Category: (U) Tertiary Education (US: College). Dimension: 246 x 189 x 39. Weight in Grams: 1292. . 2002. 2nd. Paperback. . . . . . Bookseller Inventory # V9780077092504

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