Retail Marketing (UK Higher Education Business Marketing)

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9780077092504: Retail Marketing (UK Higher Education Business Marketing)

This second edition retains the analytical approach to the functions and problems of retail marketing management found in the first, but it has been fully revised and updated to reflect developments in retail theory and practice. This revision has been expanded and restructured to improve the text's coverage and to aid students' understanding of retail marketing today. Features of this second edition include: new chapters on international retailing and e-tail marketing; improved pedagogy throughout the text, with chapter summary recapping the key concepts of the chapter and a series of review questions for students to check their understanding of the topics covered; and improved coverage of marketing principles for the retail sector, maintaining the well-received concise and clear style of the previous edition.

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Book Description McGraw-Hill Education - Europe, United States, 2002. Paperback. Book Condition: New. 2nd edition. Language: English . Brand New Book. The new edition, written for all serious students of retailing, focuses upon the basic functions and challenges of retail marketing management. The text retains the analytical and scientific approach to the strategies within retail marketing, but also emphasises the vital role of flair and creativity. Current and emerging techniques are analysed, but no universal solutions are prescribed. The approach is to encourage students to develop their own frameworks and guidelines for the effective analysis of retailing problems. This revision has been significantly expanded and restructured to assist students in their understanding of retail marketing today. Bookseller Inventory # AA39780077092504

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Book Description McGraw-Hill Education - Europe, United States, 2002. Paperback. Book Condition: New. 2nd edition. Language: English . Brand New Book. The new edition, written for all serious students of retailing, focuses upon the basic functions and challenges of retail marketing management. The text retains the analytical and scientific approach to the strategies within retail marketing, but also emphasises the vital role of flair and creativity. Current and emerging techniques are analysed, but no universal solutions are prescribed. The approach is to encourage students to develop their own frameworks and guidelines for the effective analysis of retailing problems. This revision has been significantly expanded and restructured to assist students in their understanding of retail marketing today. Bookseller Inventory # AA39780077092504

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Book Description 2000. Paperback. Book Condition: New. Paperback. This second edition retains the analytical approach to the functions and problems of retail marketing management found in the first, but it has been fully revised and updated to reflect de.Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 672 pages. 0.003 International student ed of 2nd revised ed. Bookseller Inventory # 9780077092504

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Book Description 2000. Paperback. Book Condition: New. Paperback. This second edition retains the analytical approach to the functions and problems of retail marketing management found in the first, but it has been fully revised and updated .Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. 672 pages. 0.003 International student ed of 2nd revised ed. Bookseller Inventory # 9780077092504

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