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Chisnall, Peter M. Marketing Research ISBN 13: 9780077091750

Marketing Research - Softcover

 
9780077091750: Marketing Research
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This fifth edition has been revised and extended. Divided into four parts, it covers: the evolution and development of marketing research; basic technologies such as sampling and data collection; specific systems like panel research, testmarketing and advertising research; and professional applications in consumer, industrial, international and services markets. New to this edition is a development of service industries section, research on marketing marketing research applications, new techniques developed in line with modern technologies and updated learning aids.

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From the Publisher:
New integrated coverage of computerized marketing research, including the impact of the Internet and E-mail
New Key Points boxes summarising the text at regular intervals integrated into each chapter
New colour text design clarifies illustrations and figures and highlights the text
6 new mini cases integrated in the text
6 new long cases at the end of the text have been added to illustrate real world examples, featuring organisations such as Tesco and London Underground
Website support with resources for lecturers and students
About the Author:
Extensive practical experience in management and consultancy. For many years he has been an external examiner and adviser for several academic institutions in the UK

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  • PublisherMcGraw-Hill Publishing Co.
  • Publication date1996
  • ISBN 10 0077091752
  • ISBN 13 9780077091750
  • BindingPaperback
  • Edition number5
  • Number of pages448
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Chisnall, Peter M.
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