Marketing Research

0 avg rating
( 0 ratings by Goodreads )
 
9780077091750: Marketing Research

This fifth edition has been revised and extended. Divided into four parts, it covers: the evolution and development of marketing research; basic technologies such as sampling and data collection; specific systems like panel research, testmarketing and advertising research; and professional applications in consumer, industrial, international and services markets. New to this edition is a development of service industries section, research on marketing marketing research applications, new techniques developed in line with modern technologies and updated learning aids.

"synopsis" may belong to another edition of this title.

About the Author:

Extensive practical experience in management and consultancy. For many years he has been an external examiner and adviser for several academic institutions in the UK

"About this title" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

1.

Peter M. Chisnall
Published by Mcgraw Hill Book Co Ltd (1997)
ISBN 10: 0077091752 ISBN 13: 9780077091750
New Paperback Quantity Available: 1
Seller
Ergodebooks
(RICHMOND, TX, U.S.A.)
Rating
[?]

Book Description Mcgraw Hill Book Co Ltd, 1997. Paperback. Book Condition: New. 5th. Bookseller Inventory # DADAX0077091752

More Information About This Seller | Ask Bookseller a Question

Buy New
63.32
Convert Currency

Add to Basket

Shipping: 3.08
Within U.S.A.
Destination, Rates & Speeds