Global Challenge: Building the New Worldwide Enterprise

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9780077090227: Global Challenge: Building the New Worldwide Enterprise

For all organizations, working and competing in a worldwide market is a fact of everyday business life. In spite of a general acceptance of this "globalization", managing the problems and opportunities that it presents is something that senior executives and managers are trying to come to terms with. "The Global Challenge" offers a comprehensive guide to the issues of international business - competition, global changes, vision, structure, strategy, organizational change and competencies required - presented in a simple, practical style. Incorporating research conducted among senior executives, the authors address problems in management structures, human resources and culture that are central to making a success of globalization.

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John R. Riesenberger, Robert T. Moran, John R. Reisenberger
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Riesenberger, John R.; Moran, Robert T.; Reisenberger, John R.
Published by McGraw-Hill Companies (1994)
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Robert T. Moran and John R. Reisenberger
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