This work covers all aspects of creating and managing brands within an international context, ranging from broad strategies worldwide to brand communication and promotion. Every chapter is backed up by researched and illustrated case studies of large organizations, such as Smirnoff and Sony.
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Book Description Mcgraw-Hill, 1996. Paperback. Book Condition: New. book. Bookseller Inventory # 0077090020
Book Description Book Condition: Brand New. Book Condition: Brand New. Bookseller Inventory # 97800770900291.0