The Reality of Global Brands: Cases and Strategies for Successful Management of International Brands (Mcgraw-Hill Marketing for Professionals Series)

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9780077090029: The Reality of Global Brands: Cases and Strategies for Successful Management of International Brands (Mcgraw-Hill Marketing for Professionals Series)

This work covers all aspects of creating and managing brands within an international context, ranging from broad strategies worldwide to brand communication and promotion. Every chapter is backed up by researched and illustrated case studies of large organizations, such as Smirnoff and Sony.

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Graham Hankinson; Philippa Cowking
Published by Mcgraw-Hill (1996)
ISBN 10: 0077090020 ISBN 13: 9780077090029
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2.

Graham Hankinson; Philippa Cowking
Published by Mcgraw-Hill (1996)
ISBN 10: 0077090020 ISBN 13: 9780077090029
New Paperback First Edition Quantity Available: 1
Seller
Irish Booksellers
(Rumford, ME, U.S.A.)
Rating
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Book Description Mcgraw-Hill, 1996. Paperback. Book Condition: New. book. Bookseller Inventory # 0077090020

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