Chaos Marketing: How to Win in a Turbulent World (McGraw-Hill Marketing for Professionals)

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9780077079918: Chaos Marketing: How to Win in a Turbulent World (McGraw-Hill Marketing for Professionals)

This text provides common-sense advice on how to be more adaptable in business. It uses chaos theory as a handle to illustrate the way marketing is as subject to the irrational flows of change as weather forecasting is.

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Torsten H. Nilson
Published by McGraw-Hill Companies (1995)
ISBN 10: 0077079914 ISBN 13: 9780077079918
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Nilson, Torsten H.
Published by McGraw-Hill Companies (1995)
ISBN 10: 0077079914 ISBN 13: 9780077079918
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Nilson, Torsten H.
Published by McGraw-Hill Companies (1995)
ISBN 10: 0077079914 ISBN 13: 9780077079918
New Paperback Quantity Available: 1
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Irish Booksellers
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Book Description McGraw-Hill Companies, 1995. Paperback. Book Condition: New. book. Bookseller Inventory # 0077079914

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