The central contention of this text is that the engineer or scientist requires management skills in order to be truly successful as a complete professional. This book, then, is for the undergraduate and professional engineer or scientist who wishes to have an understanding of modern business concepts and practice. Its distinctive feature is that it uses the readers' technical knowledge as an asset rather than disregarding it as a limitation. In this way business and technology are, viewed as integrated rather than distinct and the knowledge and enthusiasm of the engineer or scientist are effectively harnessed. Chapters are devoted to a comprehensive range of individual business topics (which include marketing, human resource management, operations management and finance) and powerful business models maintain the overview. The text uses numerous graphical illustrations which accords with the learning expectations of engineers and scientists. The text views the case study as the social science equivalent to the laboratory design experiment and case studies are employed throughout to develop business skills within technical environments. In line with the development of modern economies the text affords equal emphasis to services as to manufacturing. The text includes end of chapter questions which should further consolidate learning.
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Book Description McGraw-Hill Publishing Co., 1994. Hardcover. Book Condition: Used; Good. Ships from the UK within 24 hours. Paperback copy. Bookseller Inventory # BBI2268550
Book Description Mcgraw Hill Book Co Ltd, 1994. Book Condition: Good. N/A. Shows some signs of wear, and may have some markings on the inside. Bookseller Inventory # GRP84764924
Book Description Paperback. Book Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Bookseller Inventory # GOR004068768
Book Description Book Condition: Good. Book Condition: Good. Bookseller Inventory # 97800770786834.0