Business and Marketing for Engineers and Scientists

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9780077078683: Business and Marketing for Engineers and Scientists

The central contention of this text is that the engineer or scientist requires management skills in order to be truly successful as a complete professional. This book, then, is for the undergraduate and professional engineer or scientist who wishes to have an understanding of modern business concepts and practice. Its distinctive feature is that it uses the readers' technical knowledge as an asset rather than disregarding it as a limitation. In this way business and technology are, viewed as integrated rather than distinct and the knowledge and enthusiasm of the engineer or scientist are effectively harnessed. Chapters are devoted to a comprehensive range of individual business topics (which include marketing, human resource management, operations management and finance) and powerful business models maintain the overview. The text uses numerous graphical illustrations which accords with the learning expectations of engineers and scientists. The text views the case study as the social science equivalent to the laboratory design experiment and case studies are employed throughout to develop business skills within technical environments. In line with the development of modern economies the text affords equal emphasis to services as to manufacturing. The text includes end of chapter questions which should further consolidate learning.

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Curtis, Tony
Published by Mcgraw Hill Book Co Ltd (1994)
ISBN 10: 0077078683 ISBN 13: 9780077078683
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Book Description McGraw-Hill Publishing Co., 1994. Hardcover. Book Condition: Very Good. Business and Marketing for Engineers and Scientists This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Bookseller Inventory # 7719-9780077078683

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