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Japanese Led Companies: Understanding How to Make Them Your Customers (McGraw-Hill Quality in Action Series) - Hardcover
Shows how firms' own policies and tactics as well as the personal qualities and professional competencies of their staff can attract, or repel, Japanese customers. Based on case studies of UK firms, this work offers insight for understanding and marketing to the Japanese customer. It states that successful relatioship building with Japanese customers requires resourcefulness, quick wits, tact, patience and a high degree of business competence. Most importantly, it suggests what managing relationships with Japanese customers actually entails for firms.
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- PublisherMcGraw-Hill Education / Europe, Middle East & Africa
- Publication date1993
- ISBN 10 0077078179
- ISBN 13 9780077078171
- BindingHardcover
- Number of pages248
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Japanese Led Companies: Understanding How to Make Them Your Customers
Published by
McGraw-Hill
(1994)
ISBN 10: 0077078179
ISBN 13: 9780077078171
Used
Hardcover
Quantity: 1
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Book Description Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Clean from markings. In good all round condition. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,550grams, ISBN:9780077078171. Seller Inventory # 9846363
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£ 28.01
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Stock Image
Japanese-Led Companies: Understanding How to Make Them Your Customers (McGraw-Hill Quality in Action Series)
Published by
McGraw-Hill Book Co Ltd
(1993)
ISBN 10: 0077078179
ISBN 13: 9780077078171
Used
Hardcover
Quantity: 1
Seller:
Rating
Book Description Hardcover. Condition: Good. Good. book. Seller Inventory # D7S9-1-M-0077078179-3
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£ 212.91
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