Branding in Action: Cases and Strategies for Profitable Brand Management (The Mcgraw-Hill Marketing for Professionals)

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9780077078126: Branding in Action: Cases and Strategies for Profitable Brand Management (The Mcgraw-Hill Marketing for Professionals)

This guide aims to cover every aspect of branding, drawing on case studies and reviews of literature, and applying researched information to practical strategies for implementation. The authors provide a consistent set of definitions, developed into a logical framework of the branding process. The case studies cover leading product, service and retail brands, such as Gordon's Gin and Sainsbury. The book is based on extensive interviews with marketing directors, product managers and sales promotion agencies.

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Graham Hankinson; Philippa Cowking
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Book Description McGraw-Hill Publishing Co., 1993. Book Condition: Fair. This book has soft covers. Ex-library, With usual stamps and markings, In fair condition, suitable as a study copy. Bookseller Inventory # 3240718

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Book Description McGraw-Hill Publishing Co. 01/09/1993, 1993. Paperback. Book Condition: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Bookseller Inventory # 6545-9780077078126

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