A guide to the role of marketing strategy in retailing. The book highlights the need for customer and market orientation. In particular, the author reviews the impact which difficult strategies have on the way a retail business is managed, from purchasing through to store location and sales.
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Book Description The McGraw-Hill Company. Book Condition: New. pp. 256. Bookseller Inventory # 7157485
Book Description McGraw-Hill Book Company, London, 1992. Book Condition: NUOVO. Foreword by Peter Doyle. cm.15,5x23,5, pp.VIII,229, "McGraw-Hill Marketing for Professionals" Series." "London, McGraw-Hill Book Company 1992, cm.15,5x23,5, pp.VIII,229, leg.ed.cartonata, sovraccop. Esempl.allo stato di nuovo. "McGraw-Hill Marketing for Professionals" Series." leg.ed.cartonata, sovraccop. Esempl.allo stato di nuovo. Bookseller Inventory # 182475
Book Description Mcgraw Hill Book Co Ltd, 1991. Hardcover. Book Condition: New. Bookseller Inventory # DADAX0077075676