A practical guide to telemarketing, aimed at those with some marketing experience. Following an introduction to telephone marketing, this book covers a range of important considerations, from costs and values and measuring results to legislation, codes of practice, advertising and databases.
"synopsis" may belong to another edition of this title.
Book Description Mcgraw Hill Book Co Ltd, 1991. Hardcover. Book Condition: New. Bookseller Inventory # P110077073177
Book Description Mcgraw Hill Book Co Ltd. Hardcover. Book Condition: New. 0077073177 New Condition. Bookseller Inventory # NEW6.3014159