The Telephone Book: How to Find, Get, Keep and Develop Customers (Frazer-Robinson, John. John Fraser-Robinson Direct Marketing Series.)

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9780077073176: The Telephone Book: How to Find, Get, Keep and Develop Customers (Frazer-Robinson, John. John Fraser-Robinson Direct Marketing Series.)

A practical guide to telemarketing, aimed at those with some marketing experience. Following an introduction to telephone marketing, this book covers a range of important considerations, from costs and values and measuring results to legislation, codes of practice, advertising and databases.

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Leiderman, Robert
Published by Mcgraw Hill Book Co Ltd (1991)
ISBN 10: 0077073177 ISBN 13: 9780077073176
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Murray Media
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Book Description Mcgraw Hill Book Co Ltd, 1991. Hardcover. Book Condition: New. Bookseller Inventory # P110077073177

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Leiderman, Robert
Published by Mcgraw Hill Book Co Ltd
ISBN 10: 0077073177 ISBN 13: 9780077073176
New Hardcover Quantity Available: 1
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Cloud 9 Books
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Book Description Mcgraw Hill Book Co Ltd. Hardcover. Book Condition: New. 0077073177 New Condition. Bookseller Inventory # NEW6.3014159

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