Telephone Book: How to Find, Get, Keep and Develop Customers (The John Fraser-Robinson direct marketing series)

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9780077073176: Telephone Book: How to Find, Get, Keep and Develop Customers (The John Fraser-Robinson direct marketing series)

A practical guide to telemarketing, aimed at those with some marketing experience. Following an introduction to telephone marketing, this book covers a range of important considerations, from costs and values and measuring results to legislation, codes of practice, advertising and databases.

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Robert Leiderman
Published by Mcgraw Hill Book Co Ltd (1991)
ISBN 10: 0077073177 ISBN 13: 9780077073176
New Hardcover Quantity Available: 1
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Ergodebooks
(RICHMOND, TX, U.S.A.)
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Book Description Mcgraw Hill Book Co Ltd, 1991. Hardcover. Book Condition: New. Bookseller Inventory # DADAX0077073177

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