"All About Public Relations Second Edition" by Roger Haywood covers the broad communications issues that face organisations and how they manage their PR to succeed. The book also looks in some detail at the practical skills needed in this complex and sophisticated world, It is full of useful advice from one of the few respected practitioners in this newest, yet oldest, business discipline.
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Book Description Mcgraw Hill Book Co Ltd, 1991. Paperback. Book Condition: New. 2 Sub. Bookseller Inventory # DADAX0077072308