All About Public Relations: How To Build Business Success On Good Communications

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9780077072308: All About Public Relations: How To Build Business Success On Good Communications

All About Public Relations Second Edition by Roger Haywood covers the broad communications issues that face organisations and how they manage their PR to succeed. The book also looks in some detail at the practical skills needed in this complex and sophisticated world, It is full of useful advice from one of the few respected practitioners in this newest, yet oldest, business discipline.

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Book Description:

This text is a revised edition of the successful text published in 1984. The material will be updated to cover 1992 issues, as well as areas such as electronic media developments. All About Public Relations Second Edition by Roger Haywood covers the broad communications issues that face organisations and how they manage their PR to succeed. The book also looks in some detail at the practical skills needed in this complex and sophisticated world, It is full of useful advice from one of the few respected practitioners in this newest, yet oldest, business discipline.

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Roger Haywood
Published by Mcgraw Hill Book Co Ltd (1991)
ISBN 10: 0077072308 ISBN 13: 9780077072308
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Book Description Mcgraw Hill Book Co Ltd, 1991. Paperback. Book Condition: New. 2 Sub. Bookseller Inventory # DADAX0077072308

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Haywood, Roger
ISBN 10: 0077072308 ISBN 13: 9780077072308
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