Items related to Strategic Newspaper Management
The book is a how-to-do-it guide for students contemplating careers as editors and managers of newspapers that are competitively positioned for the twenty-first century. Strategic Newspaper Management demonstrates how to analyze a newspaper market, assess print and electronic competition, and interpret industry trends. The book then leads students through each department of the newspaper for an examination of marketplace realities facing all managers.
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Review:
"Fink ... provides a preliminary but comprehensive look at techniques and fundamentals of our business that generally take most of a career to learn and perfect."Alvah H. Chapman, Jr., Chairman and Chief Executive Officer of Knight-Ridder, Inc."
About the Author:
Conrad Fink, Professor of Journalism at the University of Georgia, was an executive for Associated Press and the Park Communications Group for 25 years.
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- PublisherMcGraw-Hill Inc.,US
- Publication date1988
- ISBN 10 0075546191
- ISBN 13 9780075546191
- BindingPaperback
- Number of pages400
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Strategic Newspaper Management
Published by
McGraw-Hill College
(1988)
ISBN 10: 0075546191
ISBN 13: 9780075546191
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Paperback
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Book Description Paperback. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 14.33. Seller Inventory # G0075546191I3N00
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