Items related to Marketing Research (AUSTRALIA Higher Education VET...
Tailor-made for TAFE, this second edition is a practical, student- friendly text, revised to reflect modern marketing practice. Covers marketing information systems, consumer privacy and the impact of the internet as well as tackling the nuts and bolts of market research.
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- PublisherMcGraw Hill / Australia
- Publication date2004
- ISBN 10 007471421X
- ISBN 13 9780074714218
- BindingPaperback
- Edition number2
- Number of pages616
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