Items related to Tofu Tiger: The Marketing Plan
Tofu Tiger 2e is a CD-ROM that presents a step-by-step guide to writing a marketing plan in an interactive, electronic format. It contains instructions on all the aspects required to develop a thorough, effective plan, and software designed to allow students to write a marketing plan directly onto a word file. In addition it contains instructions on how to present a marketing plan; a fully worked example; three case studies and links to marketing, statistical and advertising organisations world wide.
"synopsis" may belong to another edition of this title.
About the Author:
David Waller is a Senior Lecturer in Marketing at the University of Technology, Sydney, Australia. He has taught advertising and other marketing subjects at a number of universities in Australia, including the University of Newcastle, the University of New South Wales and Charles Sturt University, Riverina. His research in advertising has been published in industry publications as well as in local and international academic journals.
"About this title" may belong to another edition of this title.
- PublisherMcGraw-Hill Education / Australia
- Publication date2003
- ISBN 10 0074713892
- ISBN 13 9780074713891
- BindingCD-ROM
- Edition number2
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