The Dick Smith Way draws on the insightful journeys of one of Australia's most media savvy marketers whose cunning and topical business methods have earned him the distinction of being one of Australia's most identifiable icons in current history. Written by Dick Smith's right hand man for over 25 years.
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Ike Bain[F]Ike Bain was Dick Smith's long-time business manager of 25 years. He was General Manager of Dick Smith Electronics from inception in 1975 to 1980. From 1980-1985 he was Managing Director of Dick Smith Electronics. From 1985-1987 he was President of Dick Smith Electronics Inc. (USA). In 1987, he began Australian Geographic as CEO and stayed on until 1998. Ike has written many media articles following the business' successes.
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Book Description McGraw-Hill Australia, 2002. Paperback. Book Condition: New. Bookseller Inventory # DADAX0074711601