The Dick Smith Way draws on the insightful journeys of one of Australia's most media savvy marketers whose cunning and topical business methods have earned him the distinction of being one of Australia's most identifiable icons in current history. Written by Dick Smith's right hand man for over 25 years.
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Book Description McGraw-Hill Australia, 2002. Paperback. Book Condition: New. Bookseller Inventory # P110074711601