The text is concerned with the process of developing entrepreneurship – in society and the economy, people and organisations. Throughout, the learning is reinforced by real-life cases, practical exercises and, importantly, the reader’s own experiences.
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Author reputation: As a result of extensive teaching and research experience, David Kirby is a well-respected and recognised authority in the field of entrepreneurship. His knowledge and experience guarantee an authoritative account of entrepreneurship
Coverage: This text offers a conceptual outlook towards entrepreneurship and focuses on the process of developing entrepreneurship. The text has relevance for a wide range of cultural and economics contexts. Apart from being of interest to entrepreneurship scholars and educators, it will be of value to policy-makers, nascent entrepreneurs, the founders of new ventures, the owners of growth businesses and corporate leaders both in the private or the public sector, wishing to (re) develop an entrepreneurial culture within their organizations.
Pedagogical features: Throughout, efforts are made to encourage the reader to learn from doing. Enhanced pedagogy is integrated within each chapter to ensure this. Each chapter opens with learning outcomes that illustrate the aims of the chapters. A `Pause for Thought' feature is integrated within each chapter, encouraging students to stop and think about issues discussed in the chapter. Learning Style Activities are found at the close of each chapter to suit varying learning styles, for example activist, reflector, theorist, pragmatist, encouraging students to apply their knowledge gained from the chapter.
Cases: Real life cases from organizations such as Dixons, Colour Me Beautiful, Body Shop and Lastminute.com are integrated throughout the text to illustrate and reinforce entrepreneurship in practice.
Online Resources: Extensive online support with additional teaching notes, cases and PowerPoint slides for lecturers and self- assessment, case studies and Internet exercises for students. Combined this comprehensive support compliments the text and consolidates the learning process.
David Kirby is Professor of Entrepreneurship at the University of Surrey, and Adjunct Professor at the University of South Australia.
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